Over the past two weeks we’ve taken a look at different aspects of copywriting, including aspects such as the value of good copy, outsourcing your content, and tools to make your content better. To round out the series I thought I’d touch on auto-generated content and how to make it better.
To be clear, using auto-generated text will fall into the gray-hat to black-hat side of the equation. Again understand that it may be technically in compliance with the concept of unique content, but it isn’t what Google really has in mind when they say “create unique content.” So don’t mix it with your good stuff and don’t come crying to me if it gets you banned or penalized.
The following information is provided for entertainment purposes only and should not be construed as SEO advice…
The problem with most auto-generated text is that it’s crap and easy to spot. People take a mad libs approach to it by jumbling up some words and hoping to cross the magic threshold of unique-enough for Google. So we start out with something like this:
Taking your family to Walt Disney World is a great family vacation idea. There are many family friendly hotels like the Contemporary Resort where you can stay. If you do your research before hand you’ll have a great vacation.
The most common step is then to go through and looks for nouns, adjectives and verbs you can replace/swap out. Depending on the tool you use, the format varies, but the one I’m using has this format {word1|word2|word3}. The program randomly chooses one of the words to put in that spot. So you might end up with something like this:
Taking your family to {Walt Disney World|Disney World} is a {great|terrific|fun} family vacation {idea|destination|location}. There are {many|a lot|quite a few} family friendly hotels like the Contemporary Resort where you can stay. If you do {your research|some research|some investigating} before hand you’ll have a {great|wonderful|fun filled} vacation.
When we run it you’ll get permeutations like this:
Taking your family to Walt Disney World is a fun family vacation destination. There are quite a few family friendly hotels like the Contemporary Resort where you can stay. If you do your research before hand you’ll have a great vacation.
Taking your family to Disney World is a terrific family vacation idea. There are a lot family friendly hotels like the Contemporary Resort where you can stay. If you do your research before hand you’ll have a fun filled vacation.
Taking your family to Walt Disney World is a great family vacation destination. There are quite a few family friendly hotels like the Contemporary Resort where you can stay. If you do some investigating before hand you’ll have a fun filled vacation.
While there are some variation between them, there’s really not enough for it to be effective at all. We need to make it better, incorporate more flexibility, so here’s what I do (hypothetically speaking of course):
- Break the text in short declarative sentences or idea chunks
- Rewrite each of the chunks entirely with 3 or 4 variation
- Vary the way each sentence starts
With those tips, we’d end up with something like this:
{Taking your family to Walt Disney World is a {great|fun |exciting|excellent} family {vacation|trip} {idea|spot|location}|{{A great|A fun|An exciting}} {destination|location|spot} for your family {vacation|trip} is {Walt Disney World|Disney World|the Magic Kingdom}|{Walt Disney World|Disney World|The Magic Kingdom} in Orlando Florida is a {great|fun|exciting} family vacation {destination|location|spot}}. {There are many family friendly hotels like the|Choose a family friendly hotel like the|Try to select a family friendly hotel like the|Select a family friendly hotel like the} {Contemporary Resort|Polynesian Resort|Caribbean Beach Club|Wilderness Lodge} {where you can stay|as your location|for your trip}. {If you do your research {before hand|before you go|ahead of time} you’ll have a {great|fun|exciting} {vacation|trip}|Make sure you check for {discount vacation packages|travel deals|promotional vacation offers|vacation coupon codes} before you {leave for|go on|depart on} your trip|Try to spend some time before you {go|leave|depart} {checking|looking|searching} for {travel deals|travel discounts|vacation packages|vacation delas} {so you can save money|so you’ll save some money} while having a {great|fun|exciting} {time|vacation}}.
I know it looks like a bit of mess but here’s the output:
Taking your family to Walt Disney World is a exciting family trip. Try to select a family friendly hotel like the Wilderness Lodge as your location. Try to spend some time before you leave checking for travel discounts so you can save money while having a great time.
Walt Disney World in Orlando Florida is a fun family vacation spot. Select a family friendly hotel like the Caribbean Beach Club for your trip. If you do your research before hand you’ll have a exciting vacation.
An exciting spot for your family trip is the Magic Kingdom. Choose a family friendly hotel like the Contemporary Resort for your trip. If you do your research before you go you’ll have a great vacation.
Disney World in Orlando Florida is a great family vacation location. Select a family friendly hotel like the Contemporary Resort for your trip. Make sure you check for promotional vacation offers before you leave for your trip.
While the text isn’t great you can see that it is much more unique than the first run. If you tweaked it a little more, the results could be further improved, especially over multiple paragraphs. Some other ideas include:
- Don’t always link to the same website/page–make that vary with each run
- Vary your anchor text
- Don’t always include a link back to you–obfuscate your intent
- Vary the order of paragraphs or items in a list
To be clear the tactics mentioned above are considered high risk and only to be used if you understand and are prepared to deal with the consequences. No whining allowed. Auto-generated can have value for an SEO, but it’s at the bottom of the link pyramid, not at the top. And never mix the quality content with the bad content in one adsense account. Smart pricing will kill you.
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