Wondering Why I see So Many Dates in The SERPS

Michael Gray

By Michael Gray
In Google  

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Here’s a screen shot of a Google search I did earlier today, made me wonder why Google thought it was important to include the date so many times

It’s even more odd considering the issues they’ve been having with getting dates right in Google news

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Crazyegg Link Tracking

{ 2 trackbacks }

Google Testing Dates on Search Snippets | Kooshy - Sneaky Search Marketing
October 10, 2008 at 2:34 am
Google Testing Dates on Search Snippets » PageTraffic SEO Blog
October 10, 2008 at 3:39 am

{ 8 comments }

Sebastien Page September 18, 2008 at 3:11 pm

Such a waste of SERP real estate. Google usually does that for blogs or CMS-heavy websites. Don’t know why they keep the date though.

Barry Schwartz September 18, 2008 at 4:03 pm
Mikael Rieck September 20, 2008 at 10:50 am

Michael, have you found out why that is? I’ve been wondering the same thing myself.

Jerry September 22, 2008 at 12:51 pm

Not sure but one might think it could be the date of the latest post on the site that was cached, and puts it on each article posted within a certain date range.(JUST ASSUMING)

James Harrison September 25, 2008 at 7:02 pm

It’s because those pages are articles or posts with dates while the the ones with no dates are just websites with relevant content.

James Harrison September 25, 2008 at 7:03 pm

Actually, I had to go back and look again. Some articles with the dates even in the url’s didn’t even show the date in the listing description. Yeah, that is weird.

Patrick K. O'Brien September 28, 2008 at 11:23 pm

I’ve seen the same thing with posts from my blog. The dates are the date of the post. I’m not sure why Google considers them important.

andymurd October 3, 2008 at 2:40 pm

Weird, I can’t tell what makes a site get a date with its search result. Looking into the source of the sites in the results, I can tell that it’s not:

* Using microformats
* Table-layouts vs CSS layouts
* Blog/CMS software

It might be:

* Using RFC 1123 formatted dates
* Not having a lot of dates on the page

Interesting find!

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