Michael Gray

Wondering Why I see So Many Dates in The SERPS

Posted on September 18th, 2008
by Michael Gray in Google



Here’s a screen shot of a Google search I did earlier today, made me wonder why Google thought it was important to include the date so many times

It’s even more odd considering the issues they’ve been having with getting dates right in Google news

Popularity: 10% [?]

Sphere: Related Content

Text Link Ads


10 Responses to “Wondering Why I see So Many Dates in The SERPS”

  1. User GravatarSebastien Page Says:

    Such a waste of SERP real estate. Google usually does that for blogs or CMS-heavy websites. Don’t know why they keep the date though.

  2. User GravatarBarry Schwartz Says:

    Try this http://www.google.com/search?q=us+airways+inflight+wifi&as_qdr=d ;-)

  3. User GravatarMikael Rieck Says:

    Michael, have you found out why that is? I’ve been wondering the same thing myself.

  4. User GravatarJerry Says:

    Not sure but one might think it could be the date of the latest post on the site that was cached, and puts it on each article posted within a certain date range.(JUST ASSUMING)

  5. User GravatarJames Harrison Says:

    It’s because those pages are articles or posts with dates while the the ones with no dates are just websites with relevant content.

  6. User GravatarJames Harrison Says:

    Actually, I had to go back and look again. Some articles with the dates even in the url’s didn’t even show the date in the listing description. Yeah, that is weird.

  7. User GravatarPatrick K. O'Brien Says:

    I’ve seen the same thing with posts from my blog. The dates are the date of the post. I’m not sure why Google considers them important.

  8. User Gravatarandymurd Says:

    Weird, I can’t tell what makes a site get a date with its search result. Looking into the source of the sites in the results, I can tell that it’s not:

    * Using microformats
    * Table-layouts vs CSS layouts
    * Blog/CMS software

    It might be:

    * Using RFC 1123 formatted dates
    * Not having a lot of dates on the page

    Interesting find!

  9. User GravatarGoogle Testing Dates on Search Snippets | Kooshy - Sneaky Search Marketing Says:

    [...] Michael Gray has spotted this as well. (Note: this differs from the visits that are recorded by Google if you’re logged in.) [...]

  10. User GravatarGoogle Testing Dates on Search Snippets » PageTraffic SEO Blog Says:

    [...] Michael Gray has spotted this as well. [...]

Flyclear Discount Code