Michael Gray

Site Links are Ephemeral

Posted on November 5th, 2007
by Michael Gray in Google



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When I see things like this I have to admit I’m fascinated about the inner workings of the Google Borg

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Anybody think they aren’t using user/toolbar data? Want to do a nice experiment repeat this search every 15 days and watch for changes …

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12 Responses to “Site Links are Ephemeral”

  1. User GravatarJohn Says:

    IMO - The previous format was better and as the Google WM guide says- these links are generated organically based on what G thinks are useful for users -(that goes perfectly with what you say i.e.which pages are most popular)- so its only natural that they will change from time to time.

  2. User GravatarVancouver Seo Says:

    These links are being given only to high traffic sites, but I bet there must be somebody’s hand put into this.

  3. User GravatarQuality Nonsense Says:

    Google maintain Site Links are automated. From Webmaster Central:

    “Sitelinks are completely automated, and we show them only if we think they’ll be useful to the user. If your site’s structure doesn’t allow our algorithms to find good sitelinks, or we don’t think that the sitelinks are relevant to the user’s query, we won’t show them. However, we are always working to improve how we find and display sitelinks. “

  4. User Gravatarpilkster Says:

    I only came here to find a definition of ephemeral… maybe this is some new form of trafficbait?

  5. User GravatarJohn Says:

    MIne shows this/;Change Your Location
    At World’s End
    Dreamgirls
    Spider-Man
    The 300
    Casino Royale
    Borat

    Hey how did you get that “try this search on” yahoo,ask,etc? I am missing out.

  6. User GravatarRxbbx Says:

    Solved the issue with the plugin? Send you a mail.. No thnx at all.. :(

  7. User GravatarMichael Gray Says:

    @rxbbx going thru 4 days of email didn’t see one from you

    @john it’s the customize google plugin https://addons.mozilla.org/en-US/firefox/addon/743

  8. User GravatarRxbbx Says:

    Nice too see you solved.. with the email.. we are no stupid guys. Respect for you, learned some things.

  9. User GravatarJohn Says:

    Thanks!

  10. User GravatarSteve Says:

    I wonder what our site links will be? Wish you could suggest them.

  11. User GravatarVancouver Seo Says:

    Good point Steve, why our site’s don’t have that option ? It simply favouring.

  12. User Gravatarfireblade Says:

    I liked the previous format much better, I’m going to watch that search and couple of my own to monitor changes. I’m very sure Google will find a use for toolbar data but how far beyond webmasters does the toolbar penetrate?