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Eco-Friendly Flip-Flops

Eco-Friendly Flip-Flops are all the rage in cyberspace, virtual communities, and the search engine world. QuadsZilla is looking for Eco-Friendly Flip-Flops to save little Timmy. Over in the UK the Guardian wants Eco-Friendly Flip-Flops to come under close Scrutiny from Google. Happy to oblige search engine engineer Matt Cutts says there is little competition in [...]

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Optimal Titles: SEO Case Study

SEO Case Study: Optimal Title Structure Experiment: To determine what the optimal structure is for a title soley for page ranking. Hypothesis: Page titles are one the most important on page ranking factors, and achieving the best layout will help a page rank for it’s desired phrase. I believe that that [Keyword Phrase : Title] [...]

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SEO Case Study: Outbound Links

SEO Case Study: Outbound Links Experiment: To determine if outbound links help a page rank for a term hypothesis: By linking out to other websites you improve your “hub score” and become a resource for a particular search term (see Hilltop algorithm). Background: One of the questions that gets asked fairly frequently in search engine [...]

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Spam Document With User Agent Cloaking

I have to say I find it particularly funny when a document about Web Spam from an EDU is using user agent cloaking. A recent document about Web Spam Propoganda and Trust gives a completely different result if you change your user agent to Googlebot (see screen shot below) oh where are those finger wagging [...]

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Matt Cutts on Link Brothels

So one of the more interesting panels at Pubcon was the organic site review with panelists, Tim Mayer, Matt Cutts, Barry Lloyd, Bruce Clay and Baked Jake moderating. In the first part of the session they reviewed bargaintravel.com and Matt recommended they stop interlinking all of their sites together. Later in the session they reviewed [...]

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Paid Links, Pubcon and Matt Cutts

I went to two sessions today where Matt Cutts was speaking. First let me say whatever they are paying him at Google it’s probably not enough, he really does an excellent job making people feel good about Google, and puts a much better face on things than the people who get paid to do that. [...]

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Link Monkey it’s Time to Evolve

If you’ve been following any of the Google Jagger update threads on any of the search engine forums some of the common things you’ll hear is “reciprocal linking is dead“, or “I’m dropping all of my reciprocal link pages“. While this type of knee jerk reaction is understandable, I feel it’s misguided. Reciprocal linking isn’t [...]

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Google, Dictionaries and SEO

One of the things toolbars and personalized search will do is reduce algo busting to the equivalent of speaking Latin. However personally I hate personalized search, and don’t think it’s going to be as big as they all hope, so I like to practice a little algo dissection from time to time. One of my [...]

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Side Effects of a DMOZ listing

Much has been said about having a listing in DMOZ, whether it’s important or not, whether it’s necessary, or how much time and effort it’s worth to get in. I was reviewing a potential clients site and I suspect the DMOZ listing may actually be doing them more harm than good. The company has been [...]

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Bacon Polenta, Second Helping

So after Matt Cutts made his infamous Bacon Polenta posting it was discovered that his Bacon Polenta was Google Washed by the DarkSeoLabs team over at Threadwatch. I made note of it here on my blog (Matt Cutts and Bacon Polenta). Now it seems that Google has decided that my post should rank #2 for [...]

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Matt Cutts and Bacon Polenta

I’ve been trying to keep away from the regurg’d news but clearly this is one of the more important SEO threads of the year Matt Cutts Blog Google Washed.

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Wikipedia Eats Google Part II

I was tipped off to Wikipedia Eats Google, through Steve Rubel’s Wikipedia all over Google. One his main proving points is this special query over at Google [* *] which is intresting, and this is the authors line of reasoning: Google is becoming increasingly prone to Wikipedia. This is because Google’s PageRanktm algorithm, the method [...]

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Case Study: Google Image Search and Marissa Mayer

SEO Case Study: Google Image Search Optimization Experiment: To try to determine what factors play a role in optimizing for Google Image Search Hypothesis: Image file names and alt tags play a role in determining image relevancy for a particular search term Background: I was reading the Happy Birthday Gurtie post at threadwatch which led [...]

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Google Sitemaps Review

I launched multiple new websites in July (more than 2 but less than 10) and decided to give Google new Sitemap tool a try. To keep things as even as possible I put links to each of the new websites on different established website home pages, which had a PR of 4 or 5 (pagerank [...]

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