More Adwords Quality Stupidity
January 17th, 2007 by Michael Gray in Advertising, GoogleIf you're new here, you may want to subscribe to my RSS feed. Read my top posts or learn more about Michael Gray. Want more frequent updates follow me on Twitter. Thanks for visiting!
So exactly why do I have to raise my bids to $0.20 and $0.30 for terms like [michael gray] , [graywolf], and [greywolf] when there are only 2 other people bidding? Am I somehow not relevant for those terms?
Sphere It
January 17th, 2007 at 11:12 pm
Well that’s obvious, the eBay ad above you is much more relevant… http://www.google.com/search?hl=en&q=greywolf&btnG=Google+Search
January 18th, 2007 at 12:26 am
It’s a little unclear in the blog post: do you mean that in order to show at all (not be “inactive for search”) you have to bid that much?
January 18th, 2007 at 1:07 am
clearly because you are associated with search engine spammers
January 18th, 2007 at 1:13 am
>do you mean that in order to show at all
yep $0.20 and one $0.30 bid are the minimums anything less gets me disabled for low quality.
January 18th, 2007 at 1:46 am
What’s your CTR on those keywords? The screenshot doesn’t have that column visible.
January 18th, 2007 at 2:12 am
Quick clarification on my last comment. The reason for my asking is that I could imagine the interaction with search results is interesting here. People searching on these keywords are likely either:
a) looking for different gray wolves, like say the animal, and so they’re not familiar with you and unlikely to click on your ad
b) looking for you, GrayWolf or Michael Gray, and thus more likely to click on the search results since you tend to rank well for these queries
Seems like in either case you would get impressions but not get a lot of clicks, which would directly hit your quality score and drive up the minimum CPC you would have to pay. This would be reflected in your CTR.
January 18th, 2007 at 3:24 am
Clarification part 2: On my original post I asked if it was just to enable the keywords because you mentioned that there are other advertisers advertising on it. Enabling an ad for auction with a minimum CPC and the advertisers on an auction are really independent factors.
The quality score is a measure of quality and alters minimum CPC to enable an ad for auction. The number of bidders in an auction changes auction pressure — in this case the number of advertisers wanting to show ads on a keyword — which would drive up the actual CPC you end up paying. It could be that you have a minCPC of 20 cents but auction pressure is driving your actual CPC to be 25 or more cents.
April 16th, 2007 at 12:24 pm
when i check my adwords in http://www.google.co.uk.i cannt find my adwords text even there are only 5 advisers on the result page .why ? it is so strange ! my website didont get a click for one whole day now!maybe it is my website’s problem?
my website is http://www.4buynow.com;and the landing page is http://www.4buynow.com/goldserver.asp?Bigid=3.maybe it is because i use adwords vouchers ? i always use a adwords vouchers .does google trap me ?
who can help me ?ty
May 8th, 2007 at 10:28 am
are my adwords accounts banned by google?
my site is http://www.4buynow.com and http://www.sellrsgold.us.both cannt be displayed in google for ten days .i dont know why ?!!can anybody help me ?
June 1st, 2007 at 5:20 am
Hi,
I am gunjan dalwadi. I have search lots of place for google adwords vouchers. Some find but not working. and some guys sold me but it is very costly and sometime not work. finally my search end at http://adwords.itdepth.com/ and it is working for me since one month. I strongly recomended this to all guys. this guy sell in US$ 87 but it works and update weekly. Thanks to ITDepth.
Best Regards,
Gunjan Dalwadi
June 9th, 2007 at 10:30 am
website builder is hard
http://www.4buynow.com
http://www.sellrsgold.us
rs.4buynow.com