Google Needs to Stop Being a Crybaby About Paid Links

Michael Gray

By Michael Gray
In Google  


The following post is a response to Matt Cutts blog and the Official Google Blog, please stop being a bunch a cry babies …

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Dear Google it’s 2007 that educational nirvana you all graduated from is over and it’s time to live in the real world. Image

For example in Casino Royale, Aston Martin paid a lot of money to have James Bond drive their car, but you don’t hear Hyundai complaining that they are “polluting” the minds of consumers because 007 isn’t driving a Kia do you? So why do you think it’s ok to tell other people how they can or can’t advertise when you sell advertising yourself?

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Designers like Versace and Dior are willing to give their dresses away to celebrities to wear on TV awards shows, but Target doesn’t complain when they don’t show up in something from the bargain rack do they. So why do you feel they should have personal assistants wrapping them up in police tape labeled rel=nofollow when they exit the limousine?

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American Idol Judges are almost always shown at the table with their Coca Cola logo cups in true product placement style, but Pepsi isn’t crying over spilled milk about it. So why do you think they should direct the viewers through some redirection so no one can figure out what’s going on?

The problem is you figured a way to make money off of a link based analysis, and now you’re upset and ridding the waaaaaaaaambulance when other people move in on your cash cow. You feel like you have some god given right to be the only one who makes money off of it.

We don’t live in some communist inspired egalitarian society where you have been given exclusive rights to all link based profits, especially at the expense of all the people actually publish the content. You created the link problem, you need to stand up, like a man take responsibility, and fix it yourselves. You are one of the most profitable companies in the world, stop looking for free handouts from people reporting links to you or not utilizing link advertising because it messes with your business model. You don’t want people tinkering with factors in your link based algo, then stop relying so heavily on it. You have more PHD’s than any other company in the world, stop letting people waste 20% of their time on nonsense and get them to focus on solving problems that affect your bottom line, and ultimately their paychecks. Grow up and stop acting like a bunch of petulant spoiled children, who now have to share their favorite toy with the rest of the kids in the playground. Here’s a newsflash real businesses adapt to changes in the world around them, they don’t dictate that the rest of world capitulate to their whims just because they say they are warm, fuzzy, and “do no evil”.

Oh and lastly please stop with the “It’s better for everyone” BS when what you really mean is it’s better for your stock options and your bank account, cause most of us are smart enough to see right through that malarky.

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Search Engine Land: News About Search Engines & Search Marketing
December 10, 2007 at 4:33 am

{ 59 comments }

Tee December 13, 2007 at 10:01 am

Excellent analogies and the pic of the kid crying is priceless :D

corey December 13, 2007 at 11:43 am

Danny said “It’s certainly annoying if you’re reading something you assume was an editorial piece that turns out to be some paid review.”

it’s not google’s job to make you feel comfortable enough to believe everything you read on the web.

Denise December 13, 2007 at 3:42 pm

I love this post, the analogy of big advertisers, and the comments. Thank you for a wonderful, entertaining reading experience.

Danny Sullivan December 14, 2007 at 10:25 am

@corey: I didn’t say it was Google’s job to get people to properly disclose if they’re doing paid reviews. I think that’s up to the people themselves, especially if they want to follow FTC guidance. Google tries to glom on to the FTC guidance with it’s “machine disclosure” bull — but human disclosure, yes.

@rick gaglino: I said from the outset that Google needs to adapt. Or you’re right, it will die. But I’m going to guess site owners will die first. Of course, if they really want to prove Google wrong, they can all block it from spidering them right now. Seriously — Michael, when are you going to block your blog and any of those you control from letting Google index them until it backs off the paid link campaign? Right. So it’s not really a simple matter that Google just does what it wants, and the site owners suck it up. They get a lot of traffic even from big crybaby Google.

geri December 14, 2007 at 10:16 pm

Let’s not forget that Google is providing a free service. If you chose to build your business model around this search service, then you will be required to play by the rules that it sets forth.

Web Directory December 15, 2007 at 11:18 pm

Great post. Although a lot of people are against this no follow policy, yet they still subject themselves to it. Why Gray Wolf? Is it because the amount of mis-information is starting to build a foundation?

SEO India December 17, 2007 at 7:47 am

Actually, G don’t want that people will gain from its services like PageRank…and now, Google wants its share from people by this link buying punishment.

But What exactly Google is doing..he has almost have Sponsored links on every page with every search…what about that then?

SEO Atlanta December 19, 2007 at 7:16 pm

We don’t live in some communist inspired egalitarian society where you have been given exclusive rights to all link based profits, especially at the expense of all the people actually publish the content.

Capitalism is the great equalizer. The free market is democracy put into action.

Please don’t make me stand in line for toilet paper…

Scott December 20, 2007 at 12:46 pm

Great post oh fearless leader! In the beginning, when first starting out, we spent numerous hours building links – reciprocal, one way, etc. We received nasty emails that said we were spamming with link requests even though we visited their site and filled out their contact form. Most sites never responded to our request. What a bunch of spam this caused! After years of hard work, when we have finally built a name for ourselves and get at the top of our game, we are being told that it is wrong do to what we have earned. Let’s face it, a powerful site isn’t going to give you a free link unless it is life-changing information that inspires the reader. However, if they really wanted it, they would simply buy it from you rather than giving a link to your site. In other words, the powerful will always remain powerful and the weak will always be made weak through the powerful.

My gripe is this: it costs money to get on television… it costs money to get on the radio… it even costs money to sell a car in the local newspaper… why shouldn’t it cost you to advertise on the web? With everything else, you have to pay your way. A brain surgeon won’t provide surgery on my brain in exchange for my old dell computer; he will most certainly charge you what it is worth. My post has been made on Matt Cutts’ blog entitled “how to report paid links”. I know that we provide a high quality service and the links we do have are relevant. No one gave us a chance when we were starting out by giving us a link from their high quality website. Even though we don’t sell links for rankings, who says that we don’t deserve the revenue from the work of our hands? We didn’t become popular overnight. Who really deserves a free link from a powerful website?

Paid links should actually help Google by letting them know who is serious about growing their business instead of who can get what for free. It’s just like starting a new business – the man does not want you to succeed or he would have given everyone their own business. The reason people fall is because men decide what is right or wrong for them in their own eyes. Those who have money can get what they want and those who don’t will search free alternatives. We all know that nothing in life is free. So then, what makes everyone think they will obtain success for nothing?

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