- Remove the link cloaking and click tracking and hope Google doesn’t care about the affiliate links
- Roll the dice and hope Google doesn’t count the large number of 404′s against me
- Find a new solution that doesn’t trip up the JavaScript bot
In my opinion part of an SEO’s job is to remove as much guesswork from the process as possible and find solutions with predictable and dependable results. That’s why as a site owner, publisher, or online business it’s important you not use experimental or unpredictable technologies for anything along the mission critical path for your website.
In conclusion:
- You need to be aware and monitor the number of errors your website is reporting
- Take a proactive role in maintaining the health of your website BEFORE it becomes to late
- Use bleeding edge technologies sparingly and never along a mission critical path or to serve up essential content
- Be vigilant to the fact that Google can and will change the rules of the game without warning or notice and in complete disregard for your website
photo credit: BigStockPhoto/warrengoldswain
