DoubleClick Becomes Part of Google Data Borg
April 14th, 2007 by Michael Gray in GoogleIf you're new here, you may want to subscribe to my RSS feed. Read my top posts or learn more about Michael Gray. Want more frequent updates follow me on Twitter. Thanks for visiting!
Google paid through the nose buying Doubleclick, but man leveraging all that doubleclick cookie data into the Google data borg, that is just scary.
Sphere It
April 14th, 2007 at 11:11 am
Google is becoming the Borg Collective. It is a bit scary.
April 14th, 2007 at 12:06 pm
SEO blogger step away from the keyboard! Practice what you preach. Rehashed news. Good job dude.
April 14th, 2007 at 1:18 pm
@noel except everyone else is talking about how much money it is, nobody else said anything about the data mining
April 14th, 2007 at 8:21 pm
Google is smart. They are turning potential threats into opportunities while simultaneously expanding their product line and leaving the competition even further behind. Google has the cash and they want to invest in what’s big now and still getting bigger here in the U.S. and globally. We are in the infancy stage of what will come with this new medium and Google being a very forward thinking company wants to strategically position itself in this new medium.
April 16th, 2007 at 5:54 am
Actually, Google is using their strategy and marketing style to generate the revenue and chunk a lot of ads to move front.
April 17th, 2007 at 8:02 am
“The Borg” is a good name for Google. Will anyone stop this madness? And, is their “do no evil” policy still in effect or did that pretty saying go away when they went public? I don’t want to be assimilated!