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Is a High Bounce Rate Bad?

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Is having a high bounce rate bad? It depends. In this post, we will be looking at bounce rate in association with other factors to help you spot a bad high bounce rate from a high bounce rate you don’t need to be worried about.

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Why You Can Almost Guarantee Google is Using Your Analytics Data

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While many webmasters and publishers use Google analytics without a second thought, smart publishers, marketers, and SEOs are left to speculate… Is Google using this data? What might they use it for? And am I doing myself more harm than good using it?

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How Long Should Page Titles Be – The Social Media Factor

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Ever since the early days of SEO, the ideal title length has been the subject of much debate. Back then, it was important to use keywords that search engines would use to rank your pages near the top of the SERPS. Then you made the title as click enticing as possible so, when it appeared [...]

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How to Choose Keywords for Your Blog

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How to choose keywords for your blog? If you’ve ever seen me at a conference, giving a presentation, or ranting on any of the social media  hangouts, chances are good that you’ve heard me pick on bloggers for not choosing their keywords properly when writing their posts. In this article, I’ll explain what I see [...]

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How to Create Google Author Profiles for Thesis on WordPress

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Having a verified author profile picture appear next to your articles that show up in search results is a new feature Google recently added. In this post, I’m going to show you how to add the functionality to your thesis theme in WordPress.

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How to Use a How to Article

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If you work on any aspect of SEO, Internet marketing, PPC, or social media, chances are good that you’ve come across a lot of tutorials or how to articles. Some of them are really good, and you want to use them in the future. But unless you have an organized, disciplined way of keeping track [...]

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How to Use Coupon Codes to Promote your business

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If you are an run an online ecommerce program, it’s very likely that you have come up against the coupon code dilemma. You offer a deal that allows customers to use a coupon code for a free item, free shipping, or to get a discount. However, what do you do when the promotion ends? If [...]

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How Often Should You Update Your Website

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When I talk with small business owners or look at their websites, one of the frequently-asked questions (or subject that I notice requires attention) is how often should you update your website, and how many websites are filled with outdated information.

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Facebook and Google+ Competing For Your Attention

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With the launch of Google+, the inevitable tech fan boys preaching the downfall of Facebook–because a new shiny cat toy caught their attention–was laughably predictable. As SEO’s, internet marketers, and social media consultants, we have to be involved in these games, or we risk losing our competitive edge. However, what we really need to understand [...]

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How to Tweet From Your Archives Without Pissing People Off

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The following is part of a series on automation. In this post, we will look at using the tweet old posts plugin. To be honest, this is an extremely effective tool for automating your Twitter stream; that said, it is also one of the most controversial.

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How to Be a Good Content Curator

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Being a good content curator or curating good content is one of the latest social media buzz terms to emerge this year. While I loathe actually using the term, the concept is good, and I think it’s something everyone can use to add value to their blogging, social media, or outbound marketing strategy.

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How to Create a Local Twitter Account

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Most of the the tutorials on the web dealing with growing your Twitter followers, don’t pay any attention to location, and are more concerned with raw numbers. I recently started a local travel website and wanted to focus on gaining local followers from that city and surrounding areas. While I can’t reveal the profile, this [...]

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Google Throws Publishers Under Bus with Prerendering of Pages

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Google recently announced they will start to pre-render pages in Chrome to “improve the user experience.” IMHO this represents nothing more than the latest effort by Google to throw publishers under the bus to gain market share for one of their products and ultimately give them more data about their users to better target their [...]

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How to Build Website Trust and Authority

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While Google’s Panda update has many different aspects, one thing is certain: Google is looking for signals of trust, authority, and real branding. They are looking for signals that thin content mfa sites and thin content affiliates will have a hard time building. If you are a website or business owner, what are some thing [...]

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What is the Best Time of Day to Tweet

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Once you have gotten past the hurdle of getting followers on Twitter, chances are good that you will want to know what is the best time to push out your content-marketing tweets or commercially-oriented tweets. I recently came across a tool that analyzes your Twitter followers and tries to give you some statistics to help you [...]

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Building a Mobile Website Should be Your #1 IT Project

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If I had the ability to reach through the screen, grab you by the shoulders, look you in the eye, and tell you that building a mobile version of your website should be your number one IT project this year, I would. While I may be on the bleeding edge of mobile consumption, the adoption [...]

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How to Get More Followers on Twitter

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How to get more Twitter followers is one of the first hurdles you have when you start a new Twitter account. Assuming that you are interested in quality and not just quantity, one of the most effective tactics is what I like to call a follower raid.

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How to Create an Amazing About Us Page

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About Us pages are one of the essential elements of a trusted website (see How to Make Your Website Seem More Legitimate); however, most people dread writing them or treat them as an after thought. But, with a little creativity, you can turn an ordinary “About Us” page into something really interesting. In this post, [...]

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Can Small Businesses Really Do Their Own SEO

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Recently, during the Q&A part of a conference session I was attending, someone asked, “Can small businesses do their own SEO?” It’s not an easy question to answer but, in a post Panda Update world … I think the answer is no.

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Linkbait and Content Marketing – What Are Your Goals

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One of the most difficult conversations I have with new or perspective clients is about Linkbait and content marketing and explaining how its real goal isn’t to drive sales but to build links, build awareness, and send social signals to the search engines. To make this post useful and actionable, I’m going to take you [...]

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