Archive for the 'Yahoo' Category

Yahoo Doesn’t Like Web Publishers

Thursday, November 16th, 2006

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One of the great things about ging to Pubcon is going to great parties, meeting with lots of people, sharing ideas and doing some networking. Ask.com stepped up the plate and sponsored drinks Monday night. Google was next holding a dinner and mixer tonight. Yahoo however has no love for the webmaster holding an exclusive invite only party for only 150 or so people. Yahoo Doesn’t Like Web Publishers »

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Looking at Search Video News

Tuesday, October 3rd, 2006

I’ll admit I’m like the people Guy Kawasaki recently talked with I don’t spend a lot of time watching TV. I watch the occasional Mythbusters, American Chopper and animal planet nature documentary, and a few TV show I run some blogs for, so we’re talking about less than 5 hours a week. Since I spend a majority of my time in front of a monitor I’m pretty comfortable watching video there, especially if it happens to be search engine related news. Looking at Search Video News »

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Making a Case for the Ignore Parameter

Wednesday, July 5th, 2006

I know you search engine folks got together a while ago and agreed on a standard to help fight blog spam. Problem is it didn’t work and it only satisfied whiney cat bloggers. Now if you had involved some of the people who were in the industry things might have turned out differently (see classic old school Nick W Threadwatch post The solution to blog spam) you might have had a little more success. I know some of you googlers read my blog, and because I’ve got a head full of crazy genius ideas I’m going to make the case for the adoption of a new parameter.

Making a Case for the Ignore Parameter »

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Reputation Management - Case Study, Part I

Thursday, June 1st, 2006

Since my experiment in reputation management is actually getting much more interesting than I planned I thought I should go back and do a proper writeup.

Reputation Management - Case Study, Part I »

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How I would Fix Yahoo

Saturday, April 22nd, 2006

I was reading SEOMoz The New Yahoo! Home Page - Why isn’t this News? and am still feeling the halo effect of Gladwell’s keynote at pubcon. I actually started to post this in the comments, but it got to long and wordy so decided to post it here (sorry Rand).

How I would Fix Yahoo »

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If Search Engines Were High School Teachers

Wednesday, February 15th, 2006

Search Engines and ranking algorithm’s are evolving, in fact many of them are coming close to simulating artificial intelligence and exhibiting distinct personality traits. What better way to explain these personalities than to use an example everyone can relate to their high school teachers.

If Search Engines Were High School Teachers »

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Yahoo: Yea We Suck and We Don’t Give a Damn!

Tuesday, January 24th, 2006

In what may turn out to be a PR nightmare Yahoo admits to not wanting to be number 1 in search

Yahoo! gives up quest for search dominance

“We don’t think it’s reasonable to assume we’re going to gain a lot of share from Google,” Chief Financial Officer Susan Decker said in an interview. “It’s not our goal to be No. 1 in Internet search. We would be very happy to maintain our market share.”

Yahoo: Yea We Suck and We Don’t Give a Damn! »

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Show Me Your Backlinks

Thursday, January 12th, 2006

All right the cat’s out of the bag everybody knows about and is using WebGuerilla’s excellent backlink tool the tattler. It works off of Yahoo’s Site Explorer data and lets you dump it into a spreadsheet. I also like to mix it with Aaron Wall’s Backlink Analyzer to look at anchor text. Show Me Your Backlinks »

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Personalized Search and My Niece

Tuesday, December 27th, 2005

My niece who is really a wonderful sweet little girl, has a very small menu of acceptable foods. She will eat cheerios, pancakes, or eggs (scrambled only) for breakfast. For lunch and dinner the list of acceptable foods includes mac and cheese, chicken nuggets, steak, hot dogs, French fries and one or two other things that escape me at the present moment. However when you come to my house for dinner you are exposed to a wide variety of foods. For example the rice and grains in my pantry right now are cous cous, risotto, quinoa, basmati, and jasmine.

So what does the eating habits of children have to do with personalized search? Personalized Search and My Niece »

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Optimal Titles: SEO Case Study

Wednesday, December 21st, 2005

SEO Case Study: Optimal Title Structure

Experiment: To determine what the optimal structure is for a title soley for page ranking.

Hypothesis: Page titles are one the most important on page ranking factors, and achieving the best layout will help a page rank for it’s desired phrase. I believe that that [Keyword Phrase : Title] will rank higher than any other construct, followed by [Keyword Phrase] in isolation.
Optimal Titles: SEO Case Study »

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SEO Case Study: Outbound Links

Friday, December 9th, 2005

SEO Case Study: Outbound Links

Experiment: To determine if outbound links help a page rank for a term

hypothesis: By linking out to other websites you improve your “hub score” and become a resource for a particular search term (see Hilltop algorithm).

Background: One of the questions that gets asked fairly frequently in search engine forums is do outbound links help you rank, and if they do what is the best way to structure the outbound links. Personally I’m a big believer in outbound links, not only do I support and endorse an interconnected web, but linking out helps you make friends. However the question is from a purely algorithmic standpoint do outbound link help or hurt you? SEO Case Study: Outbound Links »

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Google’s and Yahoo have Size Issues

Thursday, September 22nd, 2005

We’ve all seen the “my dad is bigger and can beat up your dad” playground antics of search engines competing over size. The first salvo occurred when Yahoo innuendo it had indexed over 20 million pages. John Battelle talked with google about and they were baffled by this new number (via battellemedia.com), but that’s all old news.

Google who really has been acting like a petulant teenager this year, announced yesterday that their index is 3 times larger than everyone else’s, oh and you’re just going to have to trust us, because we’ve removed the counter from our homepage. So lets give Google a few quick tests to see how things work out.

search for the term [the] 9.2 billion results

ok great but there are all sorts of pages that don’t have the word [the] on it for example what about flash pages. Well that’s where it gets pretty simple we’ll just do a nice little negative search for all of the pages that don’t have the word [-the] and we end up with 1.3 billion pages which gives us about 10.5 billion pages. Not highly scientific but a good estimate, but looking at google’s recent explanation you’ll notice this sentance:

To see for yourself, try searching for something very specific

Clearly [the] and [-the] don’t meet this criteria, so lets search for something very specific like [triskadecahedron lycanthropy]. Well that certainly is specific, in fact it’s so specific there are zero results. So if none of the documents contain those terms, logically all of the documents are in the opposite set, so lets look for [-triskadecahedron -lycanthropy] and we get 9.58 billion results. Now of course when you work with multiple terms sometimes things get a little funny so lets try it with quotes [-"triskadecahedron lycanthropy"] nope still 9.58 billion results.

While it’s quite vogue to pick on google nowadays, lets look at the exact same searches on yahoo

Yahoo [the] 10.9 billion results
Yahoo [-the] 0 results
Yahoo [triskadecahedron lycanthropy] 0 results
Yahoo [-triskadecahedron -lycanthropy] 0 results
Yahoo [-"triskadecahedron lycanthropy"] 0 results

Clearly Yahoo is doing some background slight of hand to hide things. So we have Yahoo with it’s estimated 20 billion pages indexed with at least 10.9 billion pages with words on them, and we have Google with 10.5 billion pages. Does Yahoo win, does Google win, or does it really not even matter. Here’s a nice little story to put things in perspective.

When we were renovating my house I was making regular trips to Home Depot. At the time my spare tire was located in the trunk, which made it harder to carry things. I got in the habit of taking the spare out and leaving it in the garage. Eventually I misplaced the wingnut that held the tire in place. It turns out it was a 14mm wing nut and difficult to find in the US. I brought the bolt into Home Depot and couldn’t find it, I also tried Lowes and found nothing. I went to teeny-tiny Henry’s Ace Hardware store, walked in and handed an elderly gentleman my bolt, he went into the back room and promptly emerged with a 14mm wing nut, in less than 90 seconds, clearly size isn’t always the most important factor.

It’s like Danny Sullivan says having a bigger haystack doesn’t help if you still can’t find the needle (via clickz).

Related Documents

Google Announces New Size for Index - Battelle media
Google, No Really Ours is the Biggest - Threadwatch
Google Touts size of it’s Index
- CNet
Roundup of Google Size Announcement - Search Engine Watch
Google Our Search is Bigger than your search - Silicon.com
Google takes down boast about size of index - USA Today

Hat Tip to Matt Cutts for showing us how to write search queries properly.

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Free Wardrobe Malfunctioning Unicorns Named Jessica

Wednesday, August 24th, 2005

Ok so you’re not sure if your aggregator is on the fritz or if GW’s been tripping out on some funky mushrooms. Have no fear all is well just having a little fun with the Yahoo Buzz report, spammers scrambling indeed.

Free Wardrobe Malfunctioning Unicorns Named Jessica

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Spam in My Web 2.0

Thursday, July 7th, 2005

Not sure why people are upset about “spam” in My Web 2.0. People have been placing advertising in places people visit since Burma Shave placed its first sign in the 1950’s.

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Spam in My Web 2.0

Thursday, July 7th, 2005

Not sure why people are upset about “spam” in My Web 2.0. People have been placing advertising in places people visit since Burma Shave placed its first sign in the 1950’s.

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