I had the pleasure of hanging with Loren Feldman of 1938 Media about 2 weeks ago, here’s the first of three interviews

Oh and if you aren’t already subscribed to the 1938 Media email list I’d recommend getting on it …

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Talking Social Media With Loren Feldman of 1938 Media

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Here’s a video of my friend Loren Feldman of 1938 Media at Izea Fest. It’s kinda long but if you are serious about using web video it’s worth watching.

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Loren Feldman of 1938 Media at IZEA Fest

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Many moons ago I wrote about how short videos are better than long ones, and I took lumps in the comments because I didn’t do a good job explaining myself and some readers took me far to literally. However I came across a video last week that allows me to explain myself a little better.

I came across the video below on the Linkedin blog about a person who used Linkedin almost exclusively to filter new clients and grow his business.

Ok what should you take notice of … the video is under the 2 minute mark and has very little fluff. It’s engaging, to the point, and held my interest. The problem is it did such a good job at getting me interested that now I want more, where there is no more to be had.

Use short videos to capture and engage new customers. Use longer more in-depth videos for people who have some idea of who you are and what they are getting when they click play. Again I wouldn’t take that as my blessing to go of producing 90 minute videos of you rambling on about nonsense. Edit out the unnecessary stuff, and the fluff. Remember 10 minutes of good stuff is always better than 10 minutes of good stuff and 30 minutes of nonsense.

Lastly don’t take everything I say quite so literally. I’m a big ideas kind of guy, and while all of the details may be worked out in my head the don’t always make it “onto paper”. So what’s perfectly clear to me is this unknown blob for you, so don’t be afraid to ask some questions, I really do try and get to them in the comments or follow up posts.

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Short Videos, Long Videos, and Don’t Take Everything So Literally

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So I installed the Seesmic video comments plugin and am giving it try. if you’ve got an account and a webcam leave a comment. If you don’t head over to Seesmic and create one. You can get the plugin and try it on your blog as well.

Youtube may be the dominant player in online video but without competition there isn’t innovation, I wonder if youtube ever would have come up with an idea like this

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Testing Seesmic Video Comments

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So my buddy Loren Feldman over at 1938 media has been having grand old time giving a parody of Shel Israel lately. While it’s all been pretty funny I think there are a few points to learn from this.

Let’s take a look at one of Loren’s videos:

Now lets look at one of Shel’s videos …

Chances are you made it all the way through Loren’s Sock Puppet but you bailed on Shel’s video … why … did you have 10 minutes of your life to sacrifice to a video that was going nowhere fast? The shorter your web video is the more successful it’s going to be, under 5 minutes OK, under 2 minutes great, under 90 seconds better, under 60 seconds BINGO! Like it or not we live in a sound bite culture, want to reach them … pander to their short attentions spans, want to talk to people still reading dead tress prattle on for 10 minutes or more. Go ahead look at all the most popular tech video podcasts on ITunes with the exception of TWIT you’ll find they are all usually less than 5 minutes.

Where it really gets bad is Shel the puppet has better guests than the real Shel, for example founder of LeWeb and Seesmic Loic Lemur

Steve Gillmor

Gabe Rivera of TechMeme

What really makes it worse is TechCrunch is now reporting the parody show with the puppet has corporate sponsor while the original is flying without a net …

The new sponsor, Zong, a Switzerland-based mobile platform company, is providing “significant funding” to sponsor the parody Shel Israel show created by Feldman.

What’s the takeaway here … don’t play in the big leagues if you don’t have what it takes to compete. Don’s use the medium to talk to an audience when you don’t understand what makes them tick and how to reach them.

So how would I tell Shel to fix his problem … #1 cut your videos down 2 minutes of good stuff is better than 2 minutes of good stuff and 8 minutes of blah. #2 Be more compelling, don’t play it safe, take some risks and ask tough questions, watching you slowball meatballs across the plate is boring. #3 Embrace the puppet, do a show or two with him, show you are a good sport and can take a joke.

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Are You More Entertaining than a Sock Puppet

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Sure I go and write yesterday that I’m not going to be posting and somebody puts something up that makes me laugh. Popcrunch puts out a video today where Sugarrae, Matt Cutts and I get a mention, hang through till the last 30 seconds

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PopCrunch Video Shoutout

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Loren Cracks Me Up 2007 Predictions

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There’s nothing in this video or this video that will make much sense unless you follow me compulsively, but we’re doing some testing, remind me in a week if you want to know how it turned out.

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Testing how Much Google and YouTube chat behind the Scenes

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Real Life News + Internet meme + Pop Culture = Link Bait Genius

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Can’t Tase Me Bro

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I was chatting with Lee Odden and Bryan Eisenberg yesterday in the speaker ready room. Lee pulled out his video camera for bit of an impromtu on the spot video interview.

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SES San Jose Interview with Bryan Eisenberg and Lee Odden

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