From the category archives:

SEO

Google Says Screw Accuracy as Long As You’re An Authority

September 28, 2008

I’ve often chided google for trusting wikipedia so much when Wikipedia says we don’t care about accuracy or truth, just verifiability. It now looks like they’ve taken it a step further and pitched truth out the window with the dodgeball development team. Here’s a screen shot from Sunday afternoon where according to the Google SERP’s [...]

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Yes Virginia You Can Hurt Yourself With Duplicate Content

September 16, 2008

So last week google had a blog post entitled Demystifying the “duplicate content penalty” and if you haven’t read it I’d recommend doing so. However I’m going to disagree with some parts of the post, because IMHO you really can hurt yourself with duplicate content.

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How To Figure Out What Parts of Your Website Aren’t Being Crawled

September 10, 2008

When Google took away the supplemental index last year, they killed one of the key diagnostic tools in the SEO’s toolbox, the ability to identify which parts of a site were unimportant (and being infrequently crawled) in a search engines eyes. However with the use of some structured text and clever searches I’m going to [...]

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Guest Posts Like them or Dislike Them

August 14, 2008

Ok so I’ve run most of my guest posts, I still have two or three to run, but they won’t be going live until after SES San Jose. So what did you think? Like em? Dislike em?
Share your feelings in the comments. Constructive criticism is fine, being a dufus troll is not. if you [...]

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Why Old School Real Estate Brands are Losing to New Web 2.0 Innovators

August 13, 2008

The following is a Guest Post from Joe Hall.
The internet is changing the real estate industry on a daily basis. And, not surprisingly, it’s the Web 2.0 innovators that are leading the revolution. Of course this isn’t the first time that new media gurus have redefined an industry. However, this time around old school brands [...]

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Hey Google Can We Get a Clear Cloaking and First Click Free Explanation

August 8, 2008

One of the more common questions I get from people is how do I show my paid context to search engines, but not to non-paying/membership customers, and staying within search engine guidelines. The answer always comes dangerously close or steps over the cloaking line.

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KISS SEO

August 7, 2008

The following is a Guest Post from Michael Martin.
When performing SEO its best to first implement the KISS strategy, Keep It Simple S…..
Forget about the old school keyword density equations, being completely W3C compliant, creating X amount of content, pages or acquiring X amount of links.
KISS SEO would include, but not limited to:

Unique TITLE tag for [...]

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Google Reader Dupes & Dungeons & Dragons

June 8, 2008

Hey Mihai Parparita Google reader has really gotten better at the dupes thing but today … wow this one just went crazy. I’m sure it’s something Wired is doing wrong, but I’m hoping you can be smarter than them and fix it, cause as interesting as it is to know D&D has updated and it’s [...]

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What Search Engine Conferences Should I Attend

May 16, 2008

One of the questions I get asked frequently is “which search conferences should I attend”. Seeing as conferences end up costing you between $3500-$5000 a pop when you include travel, lodging and meals I thought I’d share my experience.

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SEO Plugins for Wordpress Part II

May 13, 2008

Ever since my initial SEO plugins for wordpress post almost two years ago, I get asked for an updated list a few times a month. Well since we’re up to wordpress 2.5 I thought the time has come. I’ll also put some of my other favorite plugins at the end, they either enhance wordpress features [...]

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Google Maps Ads Building Outlines

May 12, 2008

When you view satellite images in Google Maps you can see the building, however I just noticed you can also see the building outlines in standard view. For example here’s the Long Beach Westin Hotel where SMX local was held. Look at the building behind the letter A. You can see a curved building which [...]

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Yes Shoemoney SEO Does Have a Future

May 8, 2008

Now Shoemoney is a friend of mine, but regarding his post SEO Has No Future today, I am forced to disagree with him. Not only does SEO have a future but judging by the number of SEO clients I am turning away, and the number of job offers I am receiving on weekly basis to [...]

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Why SEO Can’t Be Your Only Value Add

April 10, 2008

In my early days I played a bit more in the darker side of the game. I fully admit that I built and ran more than 1 or 2 scrapers, aggregators, and MFA style sites, but as a business model those type of sites are really on the decline, and not something I’d ever recommend [...]

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No Optimizer Left Behind

April 8, 2008

While I was off doing some work Jill and Lisa engaged in a debate over whether or not we need SEO standards. Even though I’m a day late and a dollar short I’m still going to throw my 2 cents in.

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Wordpress Add Photos Plugin

February 20, 2008

One of the things that makes me happy is when people email or come up to me at a conference and say “hey I read your blog about so and so went and tried it on my site and it worked great”, it gives me that warm fuzzy pay it forward feeling. It mekes me [...]

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SEO Related Quick Searches and Bookmarklets

February 10, 2008

Building of of Sugarrae’s Creating Firefox Quick Search Bookmarks here are a few of mine feel free to use them. To make it easy just click the link and drag to your toolbar or bookmark folder.

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The Semmys 2008 – Why I Want to Win

January 15, 2008

Since the writers have been on strike now for ever, and they’ve managed to all but eliminate anything interesting from TV (except of course American Gladiators and Gossip Girl) what can you do to keep yourself occupied on winter nights … check out the Semmy Awards!

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Optimizing Wordpress Page Titles, Post Titles and Page Slugs

January 7, 2008

While wordpress is one of my favorite CMS platforms, out of the box it isn’t search engine optimized. Combine this with people who aren’t SEO aware, and publish a blog, and you almost always end up with an implementation that’s sub-optimal. Here are some tips to help you get things on track and moving in [...]

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Matt Cutts Says Financial Arrangements Should Affect All Links Within a Post

December 30, 2007

I was notified about this post via email and have to say if it’s true I do find it somewhat disturbing. Ted Murphy of Izea (formerly Pay Per Post) sat down with Matt Cutts at Pubcon and had a discussion about links in sponsored posts. According to Ted here’s what was said …

I explained to [...]

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test the yahoo plugin

December 13, 2007

i live at 1600 Pennsylvania Ave NW, Washington, DC 20006 yay
my favorite president is george washington who lives in richmond virginia in a nice home

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