From the category archives:

SEO

SMX Advanced Pagerank Sculpting and Javascript Linking

Thumbnail image for SMX Advanced Pagerank Sculpting and Javascript Linking June 11, 2009

Probably the biggest kerfuffle at SMX advanced this past week was Google’s reversal on how they crawl javascript links, and how they are handling pagerank scuplting.

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HCards, Microformats and Address Data does it Matter for SEO

Thumbnail image for HCards, Microformats and Address Data does it Matter for SEO May 4, 2009

A few weeks  ago @etnainteractive asked me a question on twitter about HCards and Microformats, and do they matter for SEO. I’m going to explain what they are for those of you who don’t know what thay is. I’m also going to be taking a bigger look at address data and SEO implications.

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Google Analytics iPhone App Review

February 19, 2009

I was asked to take part in the beta test of this a few weeks ago, and I’m so lame I just finally got aroud to mentioning it.

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New Link Advertising Program InLinks.com from Text Link Ads

November 20, 2008

Yesterday, Text-Link-Ads launched a new service InLinks, that places ads inside the content part of blog posts (full disclosure TLA is an advertiser on this blog). I’ve seen this service in use for a while and it does really good job of not leaving a footprint that is detectable to the external user.

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NoFollow and PageRank Sculpting is it Worth the Effort

October 22, 2008

A few weeks ago during SMX East, one of the subjects that came up was pagerank sculpting and use of nofollow. Most of the panelists didn’t use the practice, and Googler Matt Cutts has said it’s ok but not something he would put a high priority on if you set up your site correctly. Xoogler [...]

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Google Says Screw Accuracy as Long As You’re An Authority

September 28, 2008

I’ve often chided google for trusting wikipedia so much when Wikipedia says we don’t care about accuracy or truth, just verifiability. It now looks like they’ve taken it a step further and pitched truth out the window with the dodgeball development team. Here’s a screen shot from Sunday afternoon where according to the Google SERP’s [...]

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Yes Virginia You Can Hurt Yourself With Duplicate Content

September 16, 2008

So last week google had a blog post entitled Demystifying the “duplicate content penalty” and if you haven’t read it I’d recommend doing so. However I’m going to disagree with some parts of the post, because IMHO you really can hurt yourself with duplicate content.

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How To Figure Out What Parts of Your Website Aren’t Being Crawled

September 10, 2008

When Google took away the supplemental index last year, they killed one of the key diagnostic tools in the SEO’s toolbox, the ability to identify which parts of a site were unimportant (and being infrequently crawled) in a search engines eyes. However with the use of some structured text and clever searches I’m going to [...]

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Guest Posts Like them or Dislike Them

August 14, 2008

Ok so I’ve run most of my guest posts, I still have two or three to run, but they won’t be going live until after SES San Jose. So what did you think? Like em? Dislike em?
Share your feelings in the comments. Constructive criticism is fine, being a dufus troll is not. if you [...]

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Why Old School Real Estate Brands are Losing to New Web 2.0 Innovators

August 13, 2008

The following is a Guest Post from Joe Hall.
The internet is changing the real estate industry on a daily basis. And, not surprisingly, it’s the Web 2.0 innovators that are leading the revolution. Of course this isn’t the first time that new media gurus have redefined an industry. However, this time around old school brands [...]

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Hey Google Can We Get a Clear Cloaking and First Click Free Explanation

August 8, 2008

One of the more common questions I get from people is how do I show my paid context to search engines, but not to non-paying/membership customers, and staying within search engine guidelines. The answer always comes dangerously close or steps over the cloaking line.

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KISS SEO

August 7, 2008

The following is a Guest Post from Michael Martin.
When performing SEO its best to first implement the KISS strategy, Keep It Simple S…..
Forget about the old school keyword density equations, being completely W3C compliant, creating X amount of content, pages or acquiring X amount of links.
KISS SEO would include, but not limited to:

Unique TITLE tag for [...]

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Google Reader Dupes & Dungeons & Dragons

June 8, 2008

Hey Mihai Parparita Google reader has really gotten better at the dupes thing but today … wow this one just went crazy. I’m sure it’s something Wired is doing wrong, but I’m hoping you can be smarter than them and fix it, cause as interesting as it is to know D&D has updated and it’s [...]

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What Search Engine Conferences Should I Attend

May 16, 2008

One of the questions I get asked frequently is “which search conferences should I attend”. Seeing as conferences end up costing you between $3500-$5000 a pop when you include travel, lodging and meals I thought I’d share my experience.

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SEO Plugins for Wordpress Part II

May 13, 2008

Ever since my initial SEO plugins for wordpress post almost two years ago, I get asked for an updated list a few times a month. Well since we’re up to wordpress 2.5 I thought the time has come. I’ll also put some of my other favorite plugins at the end, they either enhance wordpress features [...]

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Google Maps Ads Building Outlines

May 12, 2008

When you view satellite images in Google Maps you can see the building, however I just noticed you can also see the building outlines in standard view. For example here’s the Long Beach Westin Hotel where SMX local was held. Look at the building behind the letter A. You can see a curved building which [...]

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Yes Shoemoney SEO Does Have a Future

May 8, 2008

Now Shoemoney is a friend of mine, but regarding his post SEO Has No Future today, I am forced to disagree with him. Not only does SEO have a future but judging by the number of SEO clients I am turning away, and the number of job offers I am receiving on weekly basis to [...]

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Why SEO Can’t Be Your Only Value Add

April 10, 2008

In my early days I played a bit more in the darker side of the game. I fully admit that I built and ran more than 1 or 2 scrapers, aggregators, and MFA style sites, but as a business model those type of sites are really on the decline, and not something I’d ever recommend [...]

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No Optimizer Left Behind

April 8, 2008

While I was off doing some work Jill and Lisa engaged in a debate over whether or not we need SEO standards. Even though I’m a day late and a dollar short I’m still going to throw my 2 cents in.

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Wordpress Add Photos Plugin

February 20, 2008

One of the things that makes me happy is when people email or come up to me at a conference and say “hey I read your blog about so and so went and tried it on my site and it worked great”, it gives me that warm fuzzy pay it forward feeling. It mekes me [...]

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