From the category archives:

SEO

How Bing and the Wall Street Journal Could Screw Google

Thumbnail image for How Bing and the Wall Street Journal Could Screw Google November 16, 2009

In the past week there’s been a lot talk about the Wall Street Journal threatening to pull its content from Google and why it’s a good idea or sheer lunacy.

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Bad Architecture and Band-Aid Solutions

Thumbnail image for Bad Architecture and Band-Aid Solutions October 28, 2009

In the past few months all of the search engines, but especially Google have released or started supporting new ways of fixing site architecture issues. However IMHO these are band-aid solutions for bad site architecture, and not something you should rely on … at all.

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Google Whacking on Bing

Thumbnail image for Google Whacking on Bing October 12, 2009

If you’ve been involved in SEO for a while chances are you’ve heard the term google whacking. For those of you that haven’t basically it was coming up with a search term for a real word that had exactly one result. Due to the way Google does things now it’s nearly impossible, and hardly any [...]

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Wikipedia: The Guide To Complete Idiots

Thumbnail image for Wikipedia: The Guide To Complete Idiots September 24, 2009

I was browsing around Wikipedia and couldn’t help but laugh at the stupidity of some of Wikipedia’s editors, or wonder how Google can love thieves like these…

Wikipedia editors can’t spell, yet they want us to make a better ‘choise’ of words.

So let me get this straight. The content was garbage, but you still thought it [...]

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SEO Testing – Is Your Zipper Down

Thumbnail image for SEO Testing – Is Your Zipper Down September 22, 2009

Today’s post deals with a much more harmless form of SEO Outting, accidental outting and invalidating testing. To teach this lesson I’m going to use a story …

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Wordpress SEO: How to Create Living URL’s

Thumbnail image for Wordpress SEO: How to Create Living URL’s September 18, 2009

If you watched any of the congressional hearings about the newspaper industry where Marissa Mayer testified one of the concepts she brought up is Living URL’s. Danny Sullivan has an excellent write up on it on Search Engine Land. The basic concept is a story lives at a single URL and gets added to/edited/updated over [...]

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Wordpress SEO: How to Choose a Permalink Structure

Thumbnail image for Wordpress SEO: How to Choose a Permalink Structure September 17, 2009

For this post we’re going to be taking  look at the optimal permalink and URL structures for wordpress. There are a lot of different options, and there isn’t a one size fits all answer, however there are definitely better and worse choices you can make.

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Wordpress SEO: How to Use RSS and Scrapers to Build Links

Thumbnail image for Wordpress SEO: How to Use RSS and Scrapers to Build Links September 16, 2009

When you run wordpress or any other blog for that matter, chances are your blog is getting scraped, and re-used without your permission. In this post I’ll show you how you can use this to your advantage to build links with the anchor text of your choice.

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Wordpress SEO: Wordpress Security Why it Matters to SEO

Thumbnail image for Wordpress SEO: Wordpress Security Why it Matters to SEO September 15, 2009

In recent weeks wordpress security, or more correctly the lack of wordpress security has been getting a lot of attention. While most people consider this a site maintenance issue, it has implications that affect your SEO efforts, in this post I’ll explain why, and look at some things you can do to protect yourself, and reduce the [...]

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Wordpress SEO: How to Maximize Your Internal Link Strategy

Thumbnail image for Wordpress SEO: How to Maximize Your Internal Link Strategy September 14, 2009

While there are hundreds of thousands of posts on maximizing external links for your blog, like a red headed step child no one pays much attention to internal links. Internal links can be very powerful in helping you distribute the link equity that those external links bring, and they can decrease your bounce rate and [...]

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Checking for Broken Links and Link Rot and the Importance of Good Site Architecture

Thumbnail image for Checking for Broken Links and Link Rot and the Importance of Good Site Architecture July 20, 2009

Recently I’ve been experimenting with a plugin for checking broken links, on several of my blogs, and I’m fascinated by what I’ve discovered.

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Seth Is Wrong On Paid vs Free Journalism

Thumbnail image for Seth Is Wrong On Paid vs Free Journalism July 9, 2009

I’ve been writing about thinking critically recently and the Malcolm vs Chris vs Seth thing is great fodder.

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Leadership Blogging, It’s All About Leading

Thumbnail image for Leadership Blogging, It’s All About Leading July 2, 2009

The following post is a counterpoint to the Outspoken Media post titled “Would I Recognize Your Blog In A Dark Alley“, and exists to offer an alternative path to land of unicorns and rainbows.

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Can You Get a Website Indexed with No Links and XML Sitemaps?

Thumbnail image for Can You Get a Website Indexed with No Links and XML Sitemaps? June 30, 2009

This weekend I was doing a little housekeeping on some of my domains and hosting accounts and decided to test and see if it was possible to get a website indexed using XML Sitemaps and no external links.

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SMX Advanced Pagerank Sculpting and Javascript Linking

Thumbnail image for SMX Advanced Pagerank Sculpting and Javascript Linking June 11, 2009

Probably the biggest kerfuffle at SMX advanced this past week was Google’s reversal on how they crawl javascript links, and how they are handling pagerank scuplting.

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HCards, Microformats and Address Data does it Matter for SEO

Thumbnail image for HCards, Microformats and Address Data does it Matter for SEO May 4, 2009

A few weeks  ago @etnainteractive asked me a question on twitter about HCards and Microformats, and do they matter for SEO. I’m going to explain what they are for those of you who don’t know what thay is. I’m also going to be taking a bigger look at address data and SEO implications.

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Google Analytics iPhone App Review

February 19, 2009

I was asked to take part in the beta test of this a few weeks ago, and I’m so lame I just finally got aroud to mentioning it.

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New Link Advertising Program InLinks.com from Text Link Ads

November 20, 2008

Yesterday, Text-Link-Ads launched a new service InLinks, that places ads inside the content part of blog posts (full disclosure TLA is an advertiser on this blog). I’ve seen this service in use for a while and it does really good job of not leaving a footprint that is detectable to the external user.

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NoFollow and PageRank Sculpting is it Worth the Effort

October 22, 2008

A few weeks ago during SMX East, one of the subjects that came up was pagerank sculpting and use of nofollow. Most of the panelists didn’t use the practice, and Googler Matt Cutts has said it’s ok but not something he would put a high priority on if you set up your site correctly. Xoogler [...]

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Google Says Screw Accuracy as Long As You’re An Authority

September 28, 2008

I’ve often chided google for trusting wikipedia so much when Wikipedia says we don’t care about accuracy or truth, just verifiability. It now looks like they’ve taken it a step further and pitched truth out the window with the dodgeball development team. Here’s a screen shot from Sunday afternoon where according to the Google SERP’s [...]

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