From the category archives:

SEO

Danny Sullivan – Keynote

November 16, 2006

This mornings keynote comes from Danny Sullivan of Search Engine Watch. He opens discussing the history of webmasterworld as an institution. Webmasterworld has created the term Google Dance, and GoogleGuy. The concept of naming updates such as Florida. It’s also a breaking spot for news of changes within the ranking algorthym. Webmasterworld has also been [...]

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Purchasing Links

November 15, 2006

Moderator: Jake Baillie
Speakers:
Andy Hagans, Strategiest, Text-Link-Ads
John Lessnau, Founder, LinkAdage
Thomas Bindl, SEO Consultant, ThomasBindl.com
First up Andy Hagans when buying links you want to look at different factors and measure ROI as much as possible. Buying links is an inexact science. The first thing you want to look at is the theme of the site. You want [...]

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Search Blog and Reporter Forum

November 15, 2006

Michael McDonald, Managing Editor, iEntry Inc.
Barry Schwartz, President, RustyBrick, Inc.
Andy Beal, Internet Marketing Consultant, Marketing Pilgrim LLC
Lee Odden, President, TopRank Online Marketing
Rand Fishkin, CEO, SEOMoz
Aaron Wall, Author, SEO Book
Q: We had a few reporters write articles and I’m assuming the article will be up forever, and be crawlable?
Andy: it depends where it ends up [...]

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Local and Mobile Local Search

November 15, 2006

Moderator: Brad Geddes
Speakers:
Warren Kay, Director, Emerging Products, Yahoo!
Steven Stern
Jake Baillie, President, TrueLocal.com
Doug Perlson, Chief Operating Officer, Seevast

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John Battelle Keynote Address Las Vegas Pubcon 2006

November 15, 2006

John Battelle of Federated Media is giving today’s keynote address.
He mentions his New Orleans speaking and mentions talking about both The Search and launching Federated Media. The first computing wave was older back-end office tasks on mainframes. The command line interface was how people understood and communicated with the machines. The next wave was the [...]

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Ted Leonsis

November 15, 2006

Ted Leonsis is a big wig at at AOL and part of a conglamorate who owns some sports teams but is he an SEO let’s see …
Ted Leonsis – via AOL
Ted Leonsis – via AOL corporate
Ted Leonsis – via washington capitals
Ted Leonsis – via wikipedia
Ted Leonsis – via Washingtonpost
Ted Leonsis – via Imedia
Ted Leonsis – [...]

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Link and SEO Site Review Forum

November 14, 2006

Panelists Greg Niland, Rae Hoffman, Dixon Jones

Sites in this section will have nofollow since I have no way to verify quality.
First up is theFurnitureParadise.com
Sugarrae: You need to get your “www” and your non “www” redirects straightened out with 301 redirects
Dixon: Using the MSN linkout command reveals he has been stingy with giving links out
FurnitureParadise.com: We [...]

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Feeds and Other Alternative Optimization Opportunities

November 14, 2006

Greg Jarboe of SEO-PR
There are lots of different alternatives for promotion, but there aren’t any clear cut winners comparing news search, vertical search, local search, blog search, and social search. They did a case study with Marketing Sherpa. While the case study was a failure they did still learn things. They compared optimized and [...]

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Blogs, Feeds, and Social Search

November 14, 2006

Greg Niland aka GoodROI is moderating the session. He first introduces Niall Kennedy
Niall Kennedy from Technoraiti
You can list out the media types that allows you to publish the same content in different languages, print media, PDF or other types. The feed format allows you to put information in an organized format that can be read [...]

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Guy Kawasaki Keynote Address: Pubcon Las Vegas 2006

November 14, 2006

Guy Kawasaki came up and after few Apple PC jokes, he gave a bit of an introduction and bit of history on his time at Apple. He follows his top ten format about “the Art of Innovation”. He mentions he came late to the blogging game, he feels that some early bloggers were egomaniacs. He’s [...]

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Adwords Quality Score Updates

November 10, 2006

Part of the problem with understanding the Google Adwords Quality Score updates is most people come from the point of view that Google is firmly interested in full disclosure and telling you the truth. While I’m not calling anyone at Google a liar, I will say they are premeditatedly selective about what they chose to [...]

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19 Things You Won’t Hear at Pubcon

November 9, 2006

As Pubcon draws closer and the my week of Pubcon related postings draws to close, I thought it might be fun to imagine some things that you’ll probably never hear at pubcon.

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How Pubcon is Like Star Wars

November 8, 2006

Star Wars is pretty much a classic in the mind every science fiction fan. However did you know that you are very likely to hear some Star Wars inspired quotes at Pubcon? You didn’t here I’ll show you…

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More Google Crawling Wonkiness

November 7, 2006

I have another site that is in the google cache, has a sub page (not the homepage) listed in the sitemaps tool as having the highest pagerank, yet nothing shows for a site:example.com search. C’mon Google what’s the deal here?

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Google Dropping Sites

November 7, 2006

Interrupting our regular programming for an update. John Andrews had his blog dropped from Google recently. That makes the fourth site I’ve seen recently that has very similar conditions to one my websites being banned. I still don’t have a good answer for what happened. Did we hit the leading edge of some new filter? [...]

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Swag I Want at Pubcon

November 7, 2006

So one of the fun things about going to a conference is all the cool swag you get, here’s my wishlist of stuff I hope to find:

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Who I Want to Meet at Pubcon

November 6, 2006

Since we’re about a week away from Pubcon in Las Vegas 2006 I thought I would run some pubcon related posts this week. First out of the gate, people I’ve never met but want to meet at pubcon.

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About.com Nothing but MFA Spam

October 25, 2006

Whenever someone asks me to to define an MFA site I point them to about.com. Last night I was looking up [history of coins china] and came across a perfect example of some About.com MFA Spam on this page. Which also ranks for [chinese coin history] and I’m sure a whole bunch of other related [...]

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Is Googlebot Getting Lazy

October 24, 2006

I’ve been watching some of my pages to see when they get into Google and am getting pretty frustrated by the lack of progress so I did a little checking, and think Googlebot is getting pretty lazy …

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Contextual Ads and Pictures

October 23, 2006

I’ve lost track of what’s the current feeling on this issue. Last I remember YPN didn’t like it Adsense wanted a line separating the pics and the adverts. If I’m way off base could some one point me in the direction of a forum thread from a reliable person I’d appreciate it.

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