From the category archives:

SEM

Profits Murdered By Google Adwords

July 19, 2006

There’s been quite a bit of noise in the SEM space about some of the recent changes made by the Google Adwords Quality Score. I thought it might be interesting to take a more in depth look at some of my site statistics.

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Google Adwords Feeding Keywords Lists to Big Clients

July 12, 2006

Chances are you’ve seen ads like the one below and you’ve wondered where are publishers like eBay coming up with these keywords?

Well if you were listening to WebmasterRadio.fm tonight you would have learned something.

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Working with Google Adwords Quality Robot

June 8, 2006

It’s taken a few days and a few tech support emails back and forth but I’ve finally been able to get an answer on how to work with the new Google Adwords quality robot.

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Understanding Adsense Patent Review

May 24, 2006

Eric Giguère of Make Easy Money With Google Adsense published an Adsense Patent Review and sent me a copy to review. Now I’m not a big fan of overly technical documents or patents but they are something we have to deal with in this industry, so you’ve either got to learn to read them and [...]

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Text Link Ads Calculator

May 22, 2006

So my buddy Patrick over at text link ads has put out a new tool to help you figure out how much you could get selling ads on your website. I’ve tried a few different websites and it’s pretty cool. However they were clearly having a little fun putting in an Easter Egg when you [...]

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Marketing Examples on MySpace

April 26, 2006

I will admit when I first stumbled into MySpace I really didn’t think it was much more than a bunch of horrendously ugly pages with really cheezy music. However if you are willing to dig a little deeper you can find some legitimate companies and organizations who are using MySpace. If you’re ready let’s dive [...]

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Google AdWords CPC Price Increases

April 20, 2006

If you’ve been following WMW (see Sudden increase of CPC recently?), the Blogosphere ( see Technorati Search: adwords cpc increase), or even my blog(see Google Adwords Broken or Price Gouging ) you may have seen some some people complaining about increases in min CPC prices for AdWords campaigns. Basic recap of my situation if I [...]

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Google Adwords Broken or Price Gouging

April 11, 2006

So I’m creating a new campaign with 40 or so keyword phrases, I submit them and I check and 38 of them are disabled with an “inactive for search increase quality or bid” message telling me I have to up my bid to $5 or $10 dollars. First of all how do they [...]

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Adsense Arbitrage: Automation and Button Pushing

April 6, 2006

As we saw in part II AdSense Arbitrage: Keyword Selection, finding the right set of circumstances where AdSense Arbitrage is going to work requires a bit of work. You’ve got to get a large enough set of related keywords, get some prices, and then compare and look for the right opportunity. If you read Rae’s [...]

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AdSense Arbitrage: Keyword Selection

April 5, 2006

In part I AdSense Arbitrage: Tips, Tricks & Secrets we went over the basics of how AdSense arbitrage works. In this part we’re going to roll up our sleeves and look at some actual keywords and see if we can find some areas where we might like to try some arbitrage.

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AdSense Arbitrage: Tips, Tricks and Secrets

April 4, 2006

If you frequent any of the AdSense forums chances are you’ve come across the phrase ‘AdSense Arbitrage‘, while it’s been around for a while a lot of people don’t understand what it is, or how it works. While I’m not a big player in the arbitrage model I’ve been doing it profitably for a few [...]

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Martha Stewart Pimping Adsense

April 1, 2006

Guess things were tough while Martha was in the big house, looks like she’s signed up webmaster welfare. Don’t know how you feel about it but I’m not liking that placement at all …

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MSN AdCenter Invites

March 28, 2006

Ok if you’re looking for an invite to get into the MSN Adcenter drop something in the comments I still have about 6 left to go around. First come, first served.

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The Shark and The Coconut

March 23, 2006

I caught a show on the Discovery Channel this weekend that mentioned the following statistic “more people are killed each year by falling coconuts than sharks“. With that in mind you will see stories of shark attacks on TV news or in the newspaper, but in all of my thirtysomething years I’ve never seen nor [...]

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Will the Real Online Demographics Please Stand Up

March 14, 2006

In the past week Google played catch-up with MSN AdCenter by offering Adwords Targeting based on demographics ( see Google AdWords Help Center: What is demographic site selection? and Targeting as a Strategy). Maybe I spent a little to much time in AOL chat rooms in my youth (yo ASL roomies), but I don’t place [...]

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Bridging The Gap Between Email And Blog Marketing

March 10, 2006

Last Christmas I ventured out of the virtual intraweb-affiliate-blogo-forum-sphere and soccer mom worlds that I spend most of my time in, and went to my wife’s company Christmas Holiday Party. I was talking with some people and mentioned blogs and got the cat stare (you know the look when you tell a cat to do [...]

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Pay-Per-Click Placement Tips

February 24, 2006

In my opinion part of any good pay-per-click campaign consists of two parts. The first part is getting good ROI, or getting the most conversions from the fewest amount of clicks and for the lowest price. The second part consists of making sure your competition is paying the most and getting the lowest ROI. To [...]

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SEO and the Thrill of the Rank

February 23, 2006

I’m an SEO.
My job is not is not to educate, organize, or raise profits of any search or advertising company.
My job is to find algorthym or market ineffiecincies.
My goal is profit from that knowledge and share it with those willing to pay for my expertise.
I’m a fox in the hen house.
I want your position in [...]

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No Travel Tips on MSN

February 23, 2006

If you’re looking for travel tips don’t use MSN, they think you’re looking for trips instead

Orlando Vacation Tips
California Vacation Tips
Ireland Vacation Tips
This is particularly bothersome as I’m bidding on about 20 variations of [location tips] in MSN. What’s even more curious is those words are my best converting words in Google.
(screen shot after the jump)

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MSN AdCenter and Keywords

February 21, 2006

Dear MSN AdCenter PLEASE, PLEASE, PLEASE, PLEASE, PLEASE, PLEASE, PLEASE, PLEASE, PLEASE, PLEASE, DROP THE PRETTY PICTURES AND FUNKY GRAPHS AND JUST WORK IN FIREFOX DAMMIT!
Next how about just a big old text area to let me drop my keywords in, I don’t want to import from some funky excel sheet, or some other mumbo [...]

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