From the category archives:

Link Development

Teaching Advanced Link Building and Why Pagerank Will Never Die

August 13, 2008

One of the difficult things of trying to share ideas, or teach a concept to large group of people is the different levels everyone is at. What some people consider advanced others consider intermediate. The second problem is the larger and more diverse the audience, the more general and ambiguous the examples have to be.

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Five Search Queries to Find Sponsorship Link Opportunities

August 8, 2008

And regardless of the fact that they are paid, Google doesn’t seem to mind them so long as they are on-topic and coming from a reputable website. As the title suggests, this “link buy” comes in the form of sponsoring an event or website. The trick is to find sponsorship opportunities that are in your corner of the web (read: on-topic).

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Link Building Secrets

March 4, 2008

In case you haven’t seen it Stoney deGeyter over at Pole Position Marketing put up a Link Building Secrets guide today featuring tips from 12 people including your truly, so head on over and check it out.

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Link Building and Development Mistakes – Treetrunks and Houses on Stilts

February 11, 2008

When someone asks me to look at their backlinks there are two problems that continually popup, websites supported by lots of tiny weak links, or websites supported by one single overwhelming link. Neither case is pretty, and if your website is like the house pictured above it’s easy to see what a precarious position you’re [...]

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It’s Not About Buying You’re Way to The Top

June 14, 2007

When I try to combat the Google paid linking FUD one of the retorts I quite often get is “people shouldn’t be able to buy their way to the top”. I find this naive belief that business is egalitarian really very quaint.

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Ghost Riding the Whip – Insurance Linkbait

January 4, 2007

One of the things I hear a lot is how do I do link bait for a boring industry like <insert industry here> . All you really need to do is think out of the box and go with a trend.

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Link Building Tips from the Pros

August 16, 2006

In case you haven’t made your way over to Aaron’s Blog recently check out the 101 Link Building tips that he and Andy Hagans put out. It’s got some great tips that should required reading (and rereading) before you start thinking about linking.

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My Space Link Requests

July 28, 2006

I get emails for link requests all the time. Two or three times an enterprising individual picked up the phone and left a voice mail for a link request. Today I got my first link request through a MySpace message …

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Looking at Link Building Tips

July 11, 2006

I’ve been busy tearing down, ripping apart, fixing, and rebuilding some of my own sites and some clients sites quite a bit lately. I’ve been neglecting my linkbuilding and decided it’s time to get back on track here are few tips you might find useful in helping you build some links.

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Building Traffic to a Travel Website with 43Places

July 1, 2006

When you are looking for “polluted” areas on the web two that immediately leap to mind are travel and real estate. I don’t think that it should come as shock to anyone that searchers are starting looking places other than search engines for information.

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Alt Tags Back in Black?

June 9, 2006

I remember the good ole’ days when you could stuff alt tags with whole sentences and it worked like a charm, then it got killed. However recently I’m seeing more and more alt tag stuffing working.

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Hare Brained Link Building Ideas for Link Monkeys

May 31, 2006

I’m a big fan of outside of the box thinking especially where link building is concerned. If you’re looking for some link building ideas be sure to check out Brainstorm On How To Get One Way I.B. Links on WMW in the supporters section. In particular pay attention to what Martinibuster has to say, that [...]

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Web Maps, Video, and Audio for Fun and Profit

May 20, 2006

Over the past few days we’ve looked at a few different ways you use some new web functionality to drive traffic to your website (see How to Annotate Google Maps, How to drive traffic with Flickr Photos, Using Web Videos to Build Traffic). Now I’d like to take look at ways to bring it all [...]

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Malcom Gladwell, Mavens, Connectors, and Digg

April 12, 2006

So I’m finishing up Malcom Gladwell’s Tipping Point before my trip to Pubcon next week where’s he’s the keynote speaker. Now if you are serious about real marketing (not the push button kind) this book is required reading, you really get an understanding about how viral marketing works. Which leads me to one of the [...]

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Getting More Out of Article Distribution Websites

March 1, 2006

At this stage of the game syndicating your content with article distribution websites is still a fairly effective strategy for building links. However as engines continue to tighten the grip on duplicate content and become more sophisticated at detecting patterns I think it’s a tactic being addressed by search engine algorithm’s. So here are my [...]

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Editing Wikipedia and Ancient Traditions

February 3, 2006

Ever since the ancient Sumerian’s started writing things down in cuneiform on stone tablets thousands of years ago, people have been modifying historical records to suit their own purposes and goals. One of my particular favorites is the story of the heretic king Akhenaten of ancient Egypt, who tried to replace thousands of years of [...]

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The Art of Title Bait

January 29, 2006

So now that everybody is talking about linkbait. I think it’s important to consider one of the important qualities of good linkbait, otherwise known as Title Bait.

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Link Bait Competition

January 25, 2006

So maybe you think the whole “v7ndotcom elursrebmem“, contest is silly but you’re big on the idea of pulling in a few extra drachmas and getting the accolades and recognition of your peers. If so check out BizNicheMedia who is running a contest [...]

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Using Others Content as Linkbait

January 20, 2006

Perfect of example of how to take someone’s else’s content recycle and repackage it into an awesome piece of linkbait that’s actually useful.
Geek to Live: Lifehacker Pack

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How to Get Your Non Tech Site into Digg

January 17, 2006

Regular readers here know I’m a big fan of social bookmarking or folksonomy websites like Del.icio.us and Digg. However when I mention them as link building tools I get responses like “my sites not about technology or computers”, “my customers aren’t geeks” and even Oilman said “it’s hard to get viral links to a phen [...]

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