From the category archives:

Ideas

Inline Linking Bad for Usability

May 23, 2006

As SEO’s we’ve all been “trained” to think that “inline links” (those within the normal flow of sentences and paragraphs) are the best kind of links to have. Inline links clearly provide a wider variety of surrounding text, and they are more “natural looking” (whatever that means) to search engines. However are inline links really [...]

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Web Maps, Video, and Audio for Fun and Profit

May 20, 2006

Over the past few days we’ve looked at a few different ways you use some new web functionality to drive traffic to your website (see How to Annotate Google Maps, How to drive traffic with Flickr Photos, Using Web Videos to Build Traffic). Now I’d like to take look at ways to bring it all [...]

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Using Web Videos to Build Traffic

May 19, 2006

So perhaps you think web videos are the equivalent of America’s Funniest videos, good for a few laughs now and then but not capable of driving any commercially viable traffic. Well friend then I’ve got some examples and ideas for you, so read on …

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How to drive traffic with Flickr Photos

May 18, 2006

While Flickr is really a photo sharing, community building tool, as long as you don’t go completely overboard you probably aren’t going have angry mobs flagging you as spam. Now you could always go the with the babe in a t-shirt approach, but we’re looking for something more sophisticated.

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Pimping Skype

May 2, 2006

Recently I was having some technical problems with a hosting package and the tech asked if I had Skype so we could work through it. I’ve used Skype before but his installation was so pimped out I was so totally blown away, I had to share it.

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Dark Alley’s of MySpace

April 27, 2006

In part II we looked at legitimate Marketing Examples on MySpace however it’s hard to take a complete look at all that MySpace is without acknowledging that it does have a dark and seedy district. There are some adult areas with lots of nudity however as of this writing none of the pages linked to [...]

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Adding Value in Comments

April 26, 2006

I know comment spam is not only a headache and time sucking machine, but I’m also firmly of the opinion that comments and discussions can often add value to an original post.  Since I have no qualms about shameless self promotion I’ll point you in the direction of a comment I made today over on [...]

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Looking at MySpace

April 25, 2006

After reading what my buddy Martinibuster had to say about MySpace and learning that MySpace was the 10th most visited website on the internet ( via ZD net). I knew that the time had come for me to get on the MySpace bandwagon or get left behind.

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Can You Do Me A Favor …

March 16, 2006

Recently I went to a local printer to have some things printed for my business. The owner was actually helping and asking questions along the way. When we finished he asked “I have a website, I paid a few thousand for it, it has a lot of products on it, but only gets a few [...]

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Bridging The Gap Between Email And Blog Marketing

March 10, 2006

Last Christmas I ventured out of the virtual intraweb-affiliate-blogo-forum-sphere and soccer mom worlds that I spend most of my time in, and went to my wife’s company Christmas Holiday Party. I was talking with some people and mentioned blogs and got the cat stare (you know the look when you tell a cat to do [...]

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Corporate Black Hat SEO Terminology

January 31, 2006

So now that more and more companies are getting involved in one form or another of search marketing, chances are at some point some of you may get a call from, and actually end up pitching for the occasional consulting gig. To help you transition from working in your bathing suit to a pinstripe suit [...]

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The Art of Title Bait

January 29, 2006

So now that everybody is talking about linkbait. I think it’s important to consider one of the important qualities of good linkbait, otherwise known as Title Bait.

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Clickable TV

January 28, 2006

So I finally got around to reading Brian’s article on IPTV, which tied in with something I was reading on WebmasterWorld about Dora the Explorer teaching kids to “click” on TV. Now I’ve mentioned before that I think within a few years we’re going to see an internet based TV network. Which made me start [...]

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SEO Leftovers

January 27, 2006

One of the principles of a well run kitchen, especially a kitchen with French Culinary influence, is the concept of letting nothing go to waste. For example when we have Thanksgiving in my house I’ll purchase the biggest bird I can get in my refrigerator. I usually have 8 to 12 people over, and yes [...]

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Maximizing Profits With Website Design and Layout: Part III

January 26, 2006

In Maximizing Profits With Website Design and Layout: Part I, we looked at some examples of screen resolutions, and content placement. In Maximizing Profits With Website Design and Layout: Part II, we looked at how banner size affected the “sweet spot” being above or below the fold. In part III we’re going to look [...]

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Maximizing Profits With Website Design and Layout: Part II

January 25, 2006

In Maximizing Profits With Website Design and Layout: Part I, we looked at some examples of screen resolutions, and content placement. In part II I’m going to show some examples of how I look at and approach design considerations, specifically where the important “money making” parts are in relation to the screen break.

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Maximizing Profits With Website Design and Layout: Part I

January 24, 2006

I was building new site this past weekend and I got into the liquid width versus static width debate with myself again. Now I’ve been involved in designing, programming, running, and optimizing websites in one way or another since 1998, and while I’m no usability expert I think I’ve seen and built enough websites to [...]

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SEO Zen Master

January 23, 2006

Maybe I’m a sucker for eastern philosophy, but if you’re looking to find out how to take a pebble from the hand of the master, then you should know there’s is no such thing as SEO

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Marketing Lessons from Dr. Seuss

January 18, 2006

If you have kids, nieces, nephews, or were ever a kid yourself chances are you’ve heard of Dr. Seuss. For most of us Dr. Seuss stories are nothing more than funny characters who help children read, learn the alphabet or teach life values. However some of his stories directly relate to business and marketing [...]

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Getting Things Done in 2006

December 30, 2005

My first book for 2006 is going to be Getting Things Done or the concept known as GTD. Inefficient use of email and RSS are probably my two biggest time wasters. I’ve spent the last few days cleaning up my RSS feeds, organizing my logins in Roboform and changing my email client to Thunderbird, and [...]

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