The following is a Guest Post from Joe Hall.

The internet is changing the real estate industry on a daily basis. And, not surprisingly, it’s the Web 2.0 innovators that are leading the revolution. Of course this isn’t the first time that new media gurus have redefined an industry. However, this time around old school brands are being left in the dust, while innovative startups are reaping all the benefits.
Why Old School Real Estate Brands are Losing to New Web 2.0 Innovators »

Popularity: 30% [?]

The following is a Guest Post from Amber Benedict.

A client of mine emailed me in a panic, saying two of their affiliate PPC sites have been “tagged” by Google Adwords for violation of the Google double serving policy. “Tagged” meaning that Google is planning to take down my clients’ paid ads for violation of the policy.  The Google double ad serving policy, according to my Google rep, states that, “Any client that offers the same products or services at similar price points as other advertisers without significant differentiation in terms of website content may run into this policy.”
Are You in Violation of Google’s Double Serving Policy? You Just Might Be! »

Popularity: 28% [?]

The following is a Guest Post from Everett Sizemore.

The ethics of paid links aside (we all know how Michael Gray feels about that already) the best paid links don’t usually come from a network or broker, and aren’t generally thought of as ‘paid links’ in the first place - though they are. In fact, they don’t even come from someone who knows what a nofollow tag is, or why selling links is against Google’s guidelines. And regardless of the fact that they are paid, Google doesn’t seem to mind them so long as they are on-topic and coming from a reputable website. As the title suggests, this “link buy” comes in the form of sponsoring an event or website. The trick is to find sponsorship opportunities that are in your corner of the web (read: on-topic).

Five Search Queries to Find Sponsorship Link Opportunities »

Popularity: 28% [?]

The following is a Guest Post from Michael Martin.

When performing SEO its best to first implement the KISS strategy, Keep It Simple S…..

Forget about the old school keyword density equations, being completely W3C compliant, creating X amount of content, pages or acquiring X amount of links.

KISS SEO would include, but not limited to:

• Unique TITLE tag for each page that includes your page’s targetted keyword(s) plus the benefit followed by Company/Site name.

 

• Unique META Description tag for each page that should be used to enforce the page’s usefulness and be the marketing pitch to the visitor.

 

• A CSS styled H1 tag centered around the page’s main keyword(s) focus - as a side note when I spoke with Matt Cutts at SMX Advanced he said Google doesn’t weigh the H1 tag any heavier than an H2 or H4, but it shouldn’t be used more than once.

 

• Content that is both informative, unique, and useful by fulfilling a need of your target audience.

 

• URLs in a non-dynamic descriptive format.

 

• A flat site structure with breadcrumb links.

 

• Absolute internal linking.

 

• An html user friendly site map plus the backup parachute of a sitemap.xml file.

 

• Robots.txt file blocking any duplicate content (print pages, etc).

 

• Using 301 sever side redirects to consolidate similar pages and domain changes, including canocalization such as www vs non-www.

SEO can be boiled down to simply good organization of your site’s code and assets plus acquiring quality links natuarally via useful interesting content.

If this were Gene Simmon’s KISS SEO then it would be keyword heavy toward the ASSets.

Popularity: 37% [?]

The following is a Guest Post from Brandy Eddings.

Last school year while at recess my daughter approached a group of boys playing kickball. She asked if she could join, the boy holding the ball told her “only boys can play”. My daughter’s response was “then why are they letting you play” she grabbed the ball and ran onto the field and no one else opposed her joining and the game went on. Her teacher told me that now all the games at recess are now co-ed and they have never had that happen in the years she has taught at that school. Without realizing it she used determination and humor to change the culture of the school.
Blogher, Pro-Woman or Anti-Man? »

Popularity: 26% [?]

The following is a Guest Post from Melanie Nathan.

There is a harsh wind blowing through our industry. We all feel it. and if we don’t, perhaps we’ve got our heads in the sand. The truth is SEO’s are, for the most part, loathed.

As a transparent and somewhat public SEO I personally receive at least one piece of hate mail per week. Whether it’s via email, a private message, a stumbleupon review etc; even though I’m an ethical marketer, people always seem to have a problem with what I say or do.
SEO Haters: Misconceptions and Misinformation »

Popularity: 24% [?]

I’ll be having my first guest post today from Melanie Nathan, I’m reaching out to other folks this week. Let me know what you think in the comments or in private.

Popularity: 24% [?]