From the category archives:

Google

Eco-Friendly Flip-Flops

December 22, 2005

Eco-Friendly Flip-Flops are all the rage in cyberspace, virtual communities, and the search engine world. QuadsZilla is looking for Eco-Friendly Flip-Flops to save little Timmy. Over in the UK the Guardian wants Eco-Friendly Flip-Flops to come under close Scrutiny from Google. Happy to oblige search engine engineer Matt Cutts says there is little competition in [...]

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Optimal Titles: SEO Case Study

December 21, 2005

SEO Case Study: Optimal Title Structure
Experiment: To determine what the optimal structure is for a title soley for page ranking.
Hypothesis: Page titles are one the most important on page ranking factors, and achieving the best layout will help a page rank for it’s desired phrase. I believe that that [Keyword Phrase : Title] will [...]

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Google Top 10 SERP Algorithm

December 18, 2005

I got it on a very reliable source that post AOL the Google algorithm for the top 10 SERPS is going to look pretty close to this.
$URL(1) = “AOL.com”;
$URL(2) = “Weblogsinc.com”;
$URL(3) = “Amazon.com”;
$URL(4) = “Wikipedia.com”;
$URL(5) = “Ebay.com”;
$URL(6) = “Craigslist.com”;
$URL(7) = “About.com”;
$URL(8) = “EPinions.com”;
$URL(9) = “Bizrate.com”;
$URL(10) = Random_Blog();
RANDOMIZE($URL);

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Got Dugg, Kinda

December 17, 2005

My post over on Threadwatch about What Google gave up to Get AOL got Dugg, pretty kewl!
Digg Story

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AOL Content Gets Ratings Boost in Google

December 16, 2005

Now I certainly hope this is a case of the reporter misunderstanding the facts, because if it’s not this one may be the tipping point with everybody’s love affair with Google. Check out this report from the New York Times

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Google Blogger Comments Firefox Extention

December 16, 2005

In case you haven’t noticed over on the Google Blog they released a new plugin called Google Blogger Comments. When you download it has one of the longest and most intimidating privacy notices I’ve ever seen on a plug-in (privacy notice). Now it’s quite possible that I watched too much X-Files in the 90’s, but [...]

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SEO Case Study: Outbound Links

December 9, 2005

SEO Case Study: Outbound Links
Experiment: To determine if outbound links help a page rank for a term
hypothesis: By linking out to other websites you improve your “hub score” and become a resource for a particular search term (see Hilltop algorithm).
Background: One of the questions that gets asked fairly frequently in search engine forums is do [...]

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The Clone Wars and Google

November 22, 2005

So I’m trying to get over my convention cooties and have been sleeping on the downstairs couch for the past few nights. As anyone who knows what they are talking about will tell you there’s no better remedy for what ails you than a bowl of soup a big warm blanket and a science fiction [...]

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Spam Document With User Agent Cloaking

November 19, 2005

I have to say I find it particularly funny when a document about Web Spam from an EDU is using user agent cloaking. A recent document about Web Spam Propoganda and Trust gives a completely different result if you change your user agent to Googlebot (see screen shot below) oh where are those finger wagging [...]

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Matt Cutts on Link Brothels

November 18, 2005

So one of the more interesting panels at Pubcon was the organic site review with panelists, Tim Mayer, Matt Cutts, Barry Lloyd, Bruce Clay and Baked Jake moderating. In the first part of the session they reviewed bargaintravel.com and Matt recommended they stop interlinking all of their sites together. Later in the session they reviewed [...]

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Google Sitemaps Stats … Sorta Data … Sorta Scary

November 17, 2005

I use Google sitemaps on a few different websites I run and noticed something a little funny. When you log into the new console one of the stats you can see is top search queries. Something you should know is these are only Google search queries. In Google’s defense they don’t claim sitemaps is an [...]

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Paid Links, Pubcon and Matt Cutts

November 16, 2005

I went to two sessions today where Matt Cutts was speaking. First let me say whatever they are paying him at Google it’s probably not enough, he really does an excellent job making people feel good about Google, and puts a much better face on things than the people who get paid to do that.
For [...]

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Link Monkey it’s Time to Evolve

November 9, 2005

If you’ve been following any of the Google Jagger update threads on any of the search engine forums some of the common things you’ll hear is “reciprocal linking is dead“, or “I’m dropping all of my reciprocal link pages“.
While this type of knee jerk reaction is understandable, I feel it’s misguided. Reciprocal linking isn’t dead, [...]

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Google, Dictionaries and SEO

November 7, 2005

One of the things toolbars and personalized search will do is reduce algo busting to the equivalent of speaking Latin. However personally I hate personalized search, and don’t think it’s going to be as big as they all hope, so I like to practice a little algo dissection from time to time.
One of my favorite [...]

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Side Effects of a DMOZ listing

November 2, 2005

Much has been said about having a listing in DMOZ, whether it’s important or not, whether it’s necessary, or how much time and effort it’s worth to get in. I was reviewing a potential clients site and I suspect the DMOZ listing may actually be doing them more harm than good.
The company has been [...]

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Bacon Polenta, Second Helping

October 26, 2005

So after Matt Cutts made his infamous Bacon Polenta posting it was discovered that his Bacon Polenta was Google Washed by the DarkSeoLabs team over at Threadwatch. I made note of it here on my blog (Matt Cutts and Bacon Polenta). Now it seems that Google has decided that my post should rank #2 for [...]

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Google, Get Your Act Together

October 26, 2005

It’s been a while since I’ve given someone a dressing down here, and Google since you’re most deserving, brace for impact.
New Product ReleasesOk according to your investor relations update as of September 30th 2005 you have just under 5,000 employees. That’s an awful lot of Googlers out there who have to find something to do [...]

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Google Update Jagger and SEO Forums Down

October 19, 2005

So I was looking through my logs here last night and noticed massive amounts of spider traffic, was going to post something, but it was 2am and I went to bed. This morning I woke up and Threadwatch was down, but Nick was doing some stuff. I popped over to WebmasterWorld they seemed to be [...]

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Matt Cutts and Bacon Polenta

October 4, 2005

I’ve been trying to keep away from the regurg’d news but clearly this is one of the more important SEO threads of the year Matt Cutts Blog Google Washed.

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Wikipedia Eats Google Part II

October 4, 2005

I was tipped off to Wikipedia Eats Google, through Steve Rubel’s Wikipedia all over Google. One his main proving points is this special query over at Google [* *] which is intresting, and this is the authors line of reasoning:
Google is becoming increasingly prone to Wikipedia. This is because Google’s PageRanktm algorithm, the method by [...]

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