From the category archives:

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How to Use Evernote to Create the Ultimate Post Conference Reference Guide

November 18, 2009

Now that Pubcon is over I’m going to let you in on a tool that helps me keep track of, organize, find, and use the information I get from conferences, trade shows, and seminars: Evernote.

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How Bing and the Wall Street Journal Could Screw Google

November 16, 2009

In the past week there’s been a lot talk about the Wall Street Journal threatening to pull its content from Google and why it’s a good idea or sheer lunacy.

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Wordpress SEO: How to Create Living URL’s

September 18, 2009

If you watched any of the congressional hearings about the newspaper industry where Marissa Mayer testified one of the concepts she brought up is Living URL’s. Danny Sullivan has an excellent write up on it on Search Engine Land. The basic concept is a story lives at a single URL and gets added to/edited/updated over [...]

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Wordpress SEO: How to Choose a Permalink Structure

September 17, 2009

For this post we’re going to be taking look at the optimal permalink and URL structures for wordpress. There are a lot of different options, and there isn’t a one size fits all answer, however there are definitely better and worse choices you can make.

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Wordpress SEO: Wordpress Security Why it Matters to SEO

September 15, 2009

In recent weeks wordpress security, or more correctly the lack of wordpress security has been getting a lot of attention. While most people consider this a site maintenance issue, it has implications that affect your SEO efforts, in this post I’ll explain why, and look at some things you can do to protect yourself, and reduce the [...]

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Wordpress SEO: How to Maximize Your Internal Link Strategy

September 14, 2009

While there are hundreds of thousands of posts on maximizing external links for your blog, like a red headed step child no one pays much attention to internal links. Internal links can be very powerful in helping you distribute the link equity that those external links bring, and they can decrease your bounce rate and [...]

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Does Google Know What Websites You Own

August 7, 2009

If you happen to know anyone who has been building and publishing affiliate websites before 2000, chances are pretty good they operate with a different set of rules than affiliates today. Number one, they build and develop isolated little pockets on the web, they do very little interconnecting of websites, and they try really hard [...]

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Does your Blog Suck … Here’s How to Fix It

August 5, 2009

He’re’s a little secret, I’ve slowly and steadily been unsubscribing from SEO blogs for the past few months, and last week the total number of marketing blogs I read dropped below 10, and I think the time has come for an intervention. For a lot of you the time has come to ask yourselves does [...]

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Cloaking Affiliate Links, How and Why

July 28, 2009

Today’s topic is one that gets asked about pretty regularly, should I cloak my affiliate links to search engines, why or why not, and what are some of the best ways to do it.

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How to Add a Carousel to Your Thesis Blog

July 27, 2009

If you’ve spent any time visiting blogs lately chances are you’ve seen those small little photo’s accompained by a title or bit of text in or near the masthead. I’m not sure if it has a proper name, but most people I’ve talked to call it a carousel, in this tutorial I’m going to show [...]

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Using Tags for Better Ad Targeting on Your Blog

July 22, 2009

When you’re running a blog with affiliate links, one of the key factors that can increase your conversions, help you make more sales, and ultimately put more money in your pocket, is to have ads that are targeted to match the content. In this tutorial I’ll be showing you some tactics on how you can [...]

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Checking for Broken Links and Link Rot and the Importance of Good Site Architecture

July 20, 2009

Recently I’ve been experimenting with a plugin for checking broken links, on several of my blogs, and I’m fascinated by what I’ve discovered.

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How I Handle Backups and Disaster Recovery

July 17, 2009

After reading about Lisa Barone’s laptop being stolen, I got into a bit of a discussion about how I use cloud computing for part of my backup and disaster recovery plan. Since a few people started asking details I think this post might be useful.

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How to Practice Kamikaze SEO

June 15, 2009

One of the key aspects of any SEO strategy is knowing the risks of the tactics you use. As those tactics approach or break Google’s guidelines the more likely they to get you penalized or banned. Knowing where you are on the risk scale helps you know when it is imperative that you take precautions [...]

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The Big Fat RSS Lie

June 12, 2009

Anytime a social media consultant starts talking to prospective clients and they bring up blogging, they talk about how RSS can be used to help them directly connect with their customers … the truth is in most cases it’s a BIG FAT LIE!

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Does Your Publishing Schedule Match Your Readers Habits

June 10, 2009

In old days newspapers and magazine figured out there where optimal times for publishing certain types of stories, example Tuesday was traditionally “Science Times Tuesday”. As old world publishers transitioned to online publishers those rules probably don’t apply anymore and just might be working against them.

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How Google Profiles SEO’s

June 9, 2009

At SMX one of the more contentious subjects was the debate over Google’s Android Phone giveaway, and demonstration that they are in practice profiling SEO’s.

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Did Matt Cutts Expose a Hole in Digg

May 26, 2009

Last week Matt Cutts made a post about how to connect your Linux computer to a Wii balance board using Bluetooth. This post happened to make the Digg homepage, however what was really interesting is the way he did it, which has exposed an exploitable hole in Digg.

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