From the category archives:

Case Study

Eco-Friendly Flip-Flops

December 22, 2005

Eco-Friendly Flip-Flops are all the rage in cyberspace, virtual communities, and the search engine world. QuadsZilla is looking for Eco-Friendly Flip-Flops to save little Timmy. Over in the UK the Guardian wants Eco-Friendly Flip-Flops to come under close Scrutiny from Google. Happy to oblige search engine engineer Matt Cutts says there is little competition in [...]

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Optimal Titles: SEO Case Study

December 21, 2005

SEO Case Study: Optimal Title Structure
Experiment: To determine what the optimal structure is for a title soley for page ranking.
Hypothesis: Page titles are one the most important on page ranking factors, and achieving the best layout will help a page rank for it’s desired phrase. I believe that that [Keyword Phrase : Title] will [...]

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SEO Case Study: Outbound Links

December 9, 2005

SEO Case Study: Outbound Links
Experiment: To determine if outbound links help a page rank for a term
hypothesis: By linking out to other websites you improve your “hub score” and become a resource for a particular search term (see Hilltop algorithm).
Background: One of the questions that gets asked fairly frequently in search engine forums is do [...]

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Google, Dictionaries and SEO

November 7, 2005

One of the things toolbars and personalized search will do is reduce algo busting to the equivalent of speaking Latin. However personally I hate personalized search, and don’t think it’s going to be as big as they all hope, so I like to practice a little algo dissection from time to time.
One of my favorite [...]

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Bacon Polenta, Second Helping

October 26, 2005

So after Matt Cutts made his infamous Bacon Polenta posting it was discovered that his Bacon Polenta was Google Washed by the DarkSeoLabs team over at Threadwatch. I made note of it here on my blog (Matt Cutts and Bacon Polenta). Now it seems that Google has decided that my post should rank #2 for [...]

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Casestudy Zugzwang Post 4

October 16, 2005

More Zugzwang pay no attention to this file.
Case Study File 15 Case Study File 16 Case Study File 17

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Casestudy Zugzwang Post 3

October 16, 2005

The results from zugzwang post #1 are yielding some interesting but inconclusive results, so we’ll have to throw a few more files out there and watch what happens.
Case Study File 11 Case Study File 12 Case Study File 13 Case Study File 14

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Casestudy Zugzwang Post 2

October 8, 2005

More SEO Case Study Files. This is a Zugzwang post get more information.
Case Study File 7Case Study file 8Case Study File 9Case Study File 10

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Matt Cutts and Bacon Polenta

October 4, 2005

I’ve been trying to keep away from the regurg’d news but clearly this is one of the more important SEO threads of the year Matt Cutts Blog Google Washed.

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Case Study: Google Image Search and Marissa Mayer

October 2, 2005

SEO Case Study: Google Image Search Optimization
Experiment: To try to determine what factors play a role in optimizing for Google Image Search
Hypothesis: Image file names and alt tags play a role in determining image relevancy for a particular search term
Background: I was reading the Happy Birthday Gurtie post at threadwatch which led me over to [...]

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Casestudy Zugzwang Post 1

October 2, 2005

This is a a zugzwang post, get more information.
Case Study File 1Case Study File 2Case Study File 3Case Study File 4Case Study File 5Case Study File 6

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SEO Case Studies

October 2, 2005

Throughout the month of October I’ll be conducting a series SEO case studies. To keep as many of the experiments as valid as possible I’ll be posting some test pages here, or elsewhere on this website.
The reports on these case studies will be identified with the following delicious tag
Categories:( seo.casestudy)
To conduct these experiments some dummy [...]

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MySpace Landing Page

July 11, 2005

This is an extremely unscientific test to see how many people clicked on the link in my MySpace profile. To see how many others have done the same looked at the number of times viewed below, thanks for participating.

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