Archive for the 'Business Issues' Category

Why Offline Stores are Doomed and Letting Consumers Consume

Tuesday, October 30th, 2007

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Full admission I’m a pretty difficult person to buy a gift for, my tastes are somewhat bizarre eclectic and seemingly random to almost everyone. So when it comes time for relatives to buy me a gift I get a lot of gift cards. For my birthday earlier this summer I got a $50 gift card to Borders Books. This was a great gift I could go pick out a book, some music or a DVD.

Why Offline Stores are Doomed and Letting Consumers Consume »

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Graywolf’s SEO Blog Sponsor - AvivaDirectory.com

Tuesday, January 30th, 2007

I’d like to announce a new sponsor here on my blog AvivaDirectory.com.

Graywolf’s SEO Blog Sponsor - AvivaDirectory.com »

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GoogleDashboard.com the Truth Behind the Speculation

Tuesday, October 31st, 2006

Part of the fun and danger of the blogosphere and things moving at the speed of the internet, is quite often things get misinterpreted. Many times I intentionally leave questions unanswered, hoping to generate a little buzz with speculation to fill in th gaps. In this case however I’m goingto do the opposite, I’m actually going to give you the inside scoop. GoogleDashboard.com the Truth Behind the Speculation »

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Suggestions for Ask.com

Tuesday, August 29th, 2006

After reading some comments from SES in San Jose it looked like Ask.com was looking for suggestions on ways to improve. I was working with Rand of SEOMoz.com trying to get other SEO bloggers to participate. While we didn’t get the level of participation I hoped for it still seemed worth while enough to go through.

Suggestions for Ask.com »

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SES San Jose

Thursday, July 20th, 2006

I’ve had to cancel my trip to SES San Jose. Nothing bad, I just have some business development stuff going on locally that is time sensitive and if I let the momentum break will fall apart.

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Profits Murdered By Google Adwords

Wednesday, July 19th, 2006

There’s been quite a bit of noise in the SEM space about some of the recent changes made by the Google Adwords Quality Score. I thought it might be interesting to take a more in depth look at some of my site statistics.

Profits Murdered By Google Adwords »

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Flickr and Travel Agents

Saturday, June 24th, 2006

I’ve got a friend who happens to be a travel agent. She’s looking for ways to grow her business. I suggested she start a blog and a photo journal. She travels fairly frequently and takes lots of pictures, so I suggested every time she travels she write up a little review and post some photos to flickr. She could then link to her Flickr photo set from her regular website. She could also use it as selling tool if she’s trying to get someone to book a vacation someplace she’s visited and they are waffling. I also suggested she send an email to her customers when they come back from their trip asking them if they’d like send her a paragraph or two for her blog about the place they visited/stayed and maybe send some pictures. She could even set up an email address people could email pictures to that would alias to the flickr autopublish email address. While the idea seemed interesting to her she didn’t seem like she was going to follow it. I think it was a combination of not seeing a return on the time investment, the added maintenance, and the technology fear.

So what do you think was it a good idea, or too far outside of the “do-able” range for most people?

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So Want to be an SEO via SEO Rockstars

Monday, April 24th, 2006

If you’ve ever wondered about what you should think about when you’re ready to start taking on some SEO clients and diversify outside of the affiliate playgrounds then your should check out so you want to be an SEO podcast (that’s an mp3 file for some of you), oilman and webguerilla do a kick ass job of covering the what you need to know.

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Alexa Get Yer’ Game On

Tuesday, February 14th, 2006

In certain circles and under certain circumstances having a good low Alexa rank is a very good thing, in fact it can even line your coffers quite nicely. Now there are some people who sell tools that are supposed to lower your Alexa rank, and I’m not going to comment on whether they work or not. However if you’re looking to do it on the cheap here’s a quick and easy way to do it. Visit Alexa and get one of those groovy on site traffic buttons. If your site has any decent traffic, you should see a nice little jump in a few months time. Don’t believe me check out the rank on this website.

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Getting Things Done an SEO’s Tale

Thursday, February 9th, 2006

Ok This is not technically an SEO type post, but since it did help me get my act together and get more work done I think it qualifies for going on this blog. I’ve always had a pretty decent memory and have been able to recall obscure little details without fail. I rarely forgot things and had decent ability to juggle multiple tasks at the same time. When I left Company X and went out on my own, things got more complicated and there were more balls in the air, but I still was able to keep up. However once the kids got old enough to be involved in activities and the work/school/family/activities schedules thing got all mixed up, my ability to keep track of it all grew progressively worse, and in late 2005 we had a mental and schedule meltdown.

Getting Things Done an SEO’s Tale »

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E-Commerce It’s Not Just for Rich Broads

Wednesday, January 18th, 2006

I came across a report today in InternetRetailer.com E-Commerce It’s Not Just for Rich Broads »

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Marketing Lessons from Dr. Seuss

Wednesday, January 18th, 2006

If you have kids, nieces, nephews, or were ever a kid yourself chances are you’ve heard of Dr. Seuss. For most of us Dr. Seuss stories are nothing more than funny characters who help children read, learn the alphabet or teach life values. However some of his stories directly relate to business and marketing in ways that the author may may not even have intended.

Marketing Lessons from Dr. Seuss »

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Moniker, 1and1, and GoDaddy

Tuesday, January 3rd, 2006

So I’ve been reading lots of the GoDaddy Horror Stories lately, and decided to start moving my domains to another registrar. All the big dogs seem to recommend Moniker.com. I listen to Monte’s show on Webmaster Radio and met him at the last Pubcon in Vegas, so decided to give it a go. Moniker, 1and1, and GoDaddy »

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World Wide Web Now Serving Over 1 Billion Users

Monday, December 19th, 2005

According to Usability Guru Jakob Nielsen the internet now has over One Billion Users
World Wide Web Now Serving Over 1 Billion Users »

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Squidoo Customer Service, Part II

Sunday, December 11th, 2005

So I mentioned in my Squidoo Customer Service post on Friday that I was having problems getting my account to work. I filled out a feedback and made my blog post about the incident. To be perfectly honest I would have been quite happy with tech support doing whatever behind the scenes voodoo was necessary to get me in, but what ended up happening was much more interesting. Squidoo Customer Service, Part II »

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Netperitive: Measuring the Influence of Bloggers on Corporate Reputation

Saturday, December 10th, 2005

There is a white paper from Netperitive that’s making the rounds. The paper is titled Measuring the Influence of Bloggers on Corporate Reputation (pdf). The paper focuses on Jeff Jarvis’s bad experience with a Dell Laptop, or the Dell Hell incident. Netperitive: Measuring the Influence of Bloggers on Corporate Reputation »

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The Cost of Staying Constantly Connected

Tuesday, December 6th, 2005

When I used to work for the man I HAD to stay within arms reach. In fact for the last ten years that I was someone else’s webmonkey, I had a pager/cell phone/blackberry and was on call 24 x 7. When I went on vacation I had to call in every two days to make sure the wheels of progress didn’t grind to a screeching halt. I will add that while I wasn’t compensated handsomely I was compensated, so don’t come to the wrong conclusion that I was getting the raw end of the deal. The Cost of Staying Constantly Connected »

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Writeboard, Backpack, and Basecamp Review

Monday, October 3rd, 2005

I saw the buzz yesterday about the new product Writeboard. When I started playing with it I ended up looking at the whole suite of products.

Writeboard (no aff) is a virtual white board that allows people to have a collaborative whiteboard across the internet. It’s password protected so only people you “invite” can see and modify it. However it is sitting on another companies servers, so use common sense about how much confidential information you put on it. You could always use code names like “project event horizon” but if your clients or other collaborators don’t get the cloak and dagger thing it would probably make things worse.

Backpackit
(no aff) is the next member of the suite aimed at standard consumers. You get “pages” where you can write notes, put pictures, have to do lists, hold images, and set up reminders. I also allows you to tie together multiple writeboard projects. Think of backpackit as wiki with a friendly “googly” UI. Yes I did use the word “google” as an adjective, and no I’m not changing it. If you’re a power user or looking to organize anything more complicated than the contents of your refrigerator, or kitchen table you’re going to lust for more power, control and organization, so you’ll need the next level product. Backpackit does have formatting and editing tools that are superior to the higher level product offering which begs the question … WHY? Backpackit also interfaces with Writeboard and the higher level product offering doesn’t, go figure.

Basecamp (no aff) is the highest level product offering and is aimed at small to mid level business, power users or anybody else who is anal about organization. At first glance this seems to be everything you could hope for. However when you take it out of lot for a test drive you get the impression the engine lacks any real horsepower and they left out the radio and back seat. I tried to do some things like set up recurring tasks or milestones as they are called in the application, no luck. I browsed throughout the help forums and I see people have been asking for this feature since May, no word from the developers. I also wanted to assign dates for “to-do” items again no such option. Back to the forums, again lots of requests, no word form the developers. Can I add notes or linkable URL’s to the “to-do” items, sadly no. I can relate “to-do” items to Milestones but not to “messages”. Additionally there’s no way to add Writeboard into the mix either. This is not to say the product is useless, just extremely underpowered and under featured.

Each of these products comes with a basic free offering and a tiered pricing structure for more resources. Now I’d love to be able to give each of my websites it’s own project, but seeing how pricing is tied into the number of projects, 50+ websites would cost me $99 a month and not worth it IMHO. You can go throughout the message boards and help forums (which seemed to be suffering under extreme stress today) and find some creative tips and hacks people have come up with, but it looks like the development team isn’t spending as much time addressing feature requests for basecamp users as it should be.

One of my fears about web based applications are what happens if the company goes belly up? How much mission critical information do I want on an application that’s not under my direct control. My second problem with web based applications is dependability, last night for example the product was offline for 10 minutes, continual outages like this are the reason I dropped bloglines.

So I’m going to monkey around with the application for now at the free level, but don’t expect m to become a paying customer until some of those feature requests become implemented.

**UPDATE: Writeboard is now integrated with Basecamp. You get 2 at the free level, unlimited at any of the paid levels

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Value of a Domain Name

Sunday, June 26th, 2005

One of the more popular questions from SEO’s or webmasters who are at new to intermediate level of the game is, “do I need to have my desired keyword in the domain name“? In the early days of the internet having your keyword in your domain name was important. However as search engine algorithms have gotten much sophisticated at detecting keyword spamming, the importance of the keywords is minimal at best.

One way a domain name can add value to your website is by building trust and reinforcing your message. Let’s assume that you are selling something as simple as apples (the kind you eat not the computers). The domain apples.com was registered many years ago and unless you have a large budget, chances are you won’t be able to convince the current owner to sell. So what domain should you choose? There are lots of services that can help you come up with alternatives. One popular service is nameboy.com. You put in your keyword(s) and it comes up with a list of alternatives. While I have found some good domains here, I like to use it as a jumping off point for more creative domain names that are catchy, memorable, or will make your website more authoritative and trustworthy for your message or product. At this point you’ll need to have an idea of the approach or message your website is going to use. Are you going to be selling apples, comparing different types of apples or apple vendors? Maybe you’re going to be selling rare hard to find expensive gourmet apples? What ever your, goal find a name that reinforces that message. Here are some suggestions:

  • EvesOrchard.com
  • GrannySmithsKitchen.com
  • OrchardAdvisor.com
  • PeckProfessor.com
  • SliceofPie.com
  • ForbiddenFruit.com
  • EdensEatry.com

Some domains suit themselves to specific purposes more than others. If you were selling rare and expensive gourmet apples ForbiddenFruit.com, or EvesOrchard.com will be much appealing to that customers mindset than OrchardAdvisor.com would be. Now if you are reviewing different apple suppliers OrchardAdvisor.com or PeckProfessor.com matches the story that customer wants to hear much more than GrannySmithsKitchen.com. Now if you’re selling apples without going after niche customers, GrannySmithsKitchen.com would be my top choice instead of ForbiddenFruit.com or OrchardAdvisor.com. The key here is figuring out the message that your target customer wants to hear, and using your domain to reinforce it.

Now a domain name is just a starting point, your copy and visuals are going to have to match your story as well. You couldn’t use the same tone and style on forbidenfruit.com and orchardadvisor.com and expect it to work equally well. However style, tone and visuals are a completely different subject, for another time. I hope this has given you a little something to chew on and you won’t always go after the easy low hanging fruit when choosing a domain name.

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