From the category archives:

Advertising

MSN AdCenter and Keywords

Dear MSN AdCenter PLEASE, PLEASE, PLEASE, PLEASE, PLEASE, PLEASE, PLEASE, PLEASE, PLEASE, PLEASE, DROP THE PRETTY PICTURES AND FUNKY GRAPHS AND JUST WORK IN FIREFOX DAMMIT!
Next how about just a big old text area to let me drop my keywords in, I don’t want to import from some funky excel sheet, or some other mumbo [...]

Read the full article →

AdSense Success in one Sentence

Darren nails it with this statement:
AdSense tends to work at it’s best when a blogger targets a narrower niche topic, especially when that topic has some sort of product or service associated with it.

Read the full article →

Site Targeting and Niche Blogging

I’m not the first one to say this, and I surely won’t be the last but if you use AdSense on your blog you really need to pick a niche topic and stick with it. This point become especially important if you allow site targeting on your blog. I have advertisers who target this blog [...]

Read the full article →

Clickable TV

So I finally got around to reading Brian’s article on IPTV, which tied in with something I was reading on WebmasterWorld about Dora the Explorer teaching kids to “click” on TV. Now I’ve mentioned before that I think within a few years we’re going to see an internet based TV network. Which made me start [...]

Read the full article →

Maximizing Profits With Website Design and Layout: Part III

In Maximizing Profits With Website Design and Layout: Part I, we looked at some examples of screen resolutions, and content placement. In Maximizing Profits With Website Design and Layout: Part II, we looked at how banner size affected the “sweet spot” being above or below the fold. In part III we’re going to look [...]

Read the full article →

Maximizing Profits With Website Design and Layout: Part II

In Maximizing Profits With Website Design and Layout: Part I, we looked at some examples of screen resolutions, and content placement. In part II I’m going to show some examples of how I look at and approach design considerations, specifically where the important “money making” parts are in relation to the screen break.

Read the full article →

Maximizing Profits With Website Design and Layout: Part I

I was building new site this past weekend and I got into the liquid width versus static width debate with myself again. Now I’ve been involved in designing, programming, running, and optimizing websites in one way or another since 1998, and while I’m no usability expert I think I’ve seen and built enough websites to [...]

Read the full article →

MSN AdCenter:Reporting

Add this to the list of things MSN needs to fix before before June. Like most people I wake up and after checking my email I check my stats from the previous day. Depending on what they day holds in store this usually happens somewhere between 6 am and 11 am. I’m in the MSN [...]

Read the full article →

Marketing Lessons from Dr. Seuss

If you have kids, nieces, nephews, or were ever a kid yourself chances are you’ve heard of Dr. Seuss. For most of us Dr. Seuss stories are nothing more than funny characters who help children read, learn the alphabet or teach life values. However some of his stories directly relate to business and marketing [...]

Read the full article →

Chitika Mini Malls and Meta Tags

I’ve been working with Chitika’s mini malls and very happy with the results. However I’ve looking for a way to insert the keywords programatically and not go through javascript randomizers or tortourous levels of programming. If you’re using Wordpress here’s an easy-peezy way to make it happen. First you’ll need the meta-keyword plugin for worpress. [...]

Read the full article →

Adsense: Why Bloggers Don’t Get It

In doing the research for my series of Adsense articles, two common ideas kept getting repeated:

My Adsense ads are horrible, they only pay out (insert low dollar figure here)

My Adsense CTR is horrible, I only get a (insert extremely low CTR here)

To be fair these comments weren’t coming just from bloggers, but bloggers did make [...]

Read the full article →

Make Easy Money With Google Review

I had seen Make Easy Money with Google (aff) being mentioned in quite a few spots and was pretty interested in reading it. Due a problem with something else I ordered I received a credit, so I applied it towards the purchase of this book.
Make Easy Money with Google is written by Eric Giguere who’s [...]

Read the full article →

Google Adsense Forums, Blogs and Resources

Here is a list of notable resources if you want to find out, and stay on top off Google’s Adsense program. I’ve included some obvious links and some low volume forums as well, in an effort to be through. Be careful about what you read and try if you venture too far off the beaten [...]

Read the full article →

Google Adsense Tips, Tricks, and Secrets

I’ve been reading a few forums and blogs about Google Adsense tips lately, and thought it would be helpful to consolidate as many as possible in one place without the comments. I’ve also thrown in a few tips of my own. We start out with some of the basic general stuff and move to the [...]

Read the full article →

Google Adsense

t seems every few days I’ve been reading about someone joining the Adsense UPS club (over $10k per month), or coming out with the latest website, book, or blog on how to make more money with Google’s Adsense. So I decided to gather up some tips from across the web and mix in a few [...]

Read the full article →

Adsense Related Products Reviews

I’m working on a multi-part multi-day posting about adsense and adsense related products. If you or your company have one and would like it included let me know about it. I will be giving my honest opinion good or bad about anything I do review.

Read the full article →

Review of Text Link Advertising Services

A few weeks ago Nick over on Threadwatch blogged about people selling text link advertising on Ebay, always on the lookout for good links especially on the cheap, I gave it a shot. Since I’ve used the other major text link advertising networks I figure this would be a good opportunity to give a review [...]

Read the full article →

Adsense Light Bulb Moment

I was reading something from Seth Godin today and came across one of those things we all know, then forget, and need to be reminded of from time to time:
Most blogs have a center well of the “new stuff” and then links and ads along the sides. And it’s pretty sacrosanct that you put the [...]

Read the full article →

Next Entries →