From the category archives:

Advertising

Looking at MySpace

April 25, 2006

After reading what my buddy Martinibuster had to say about MySpace and learning that MySpace was the 10th most visited website on the internet ( via ZD net). I knew that the time had come for me to get on the MySpace bandwagon or get left behind.

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Google AdWords CPC Price Increases

April 20, 2006

If you’ve been following WMW (see Sudden increase of CPC recently?), the Blogosphere ( see Technorati Search: adwords cpc increase), or even my blog(see Google Adwords Broken or Price Gouging ) you may have seen some some people complaining about increases in min CPC prices for AdWords campaigns. Basic recap of my situation if I [...]

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Malcom Gladwell, Mavens, Connectors, and Digg

April 12, 2006

So I’m finishing up Malcom Gladwell’s Tipping Point before my trip to Pubcon next week where’s he’s the keynote speaker. Now if you are serious about real marketing (not the push button kind) this book is required reading, you really get an understanding about how viral marketing works. Which leads me to one of the [...]

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Google Adwords Broken or Price Gouging

April 11, 2006

So I’m creating a new campaign with 40 or so keyword phrases, I submit them and I check and 38 of them are disabled with an “inactive for search increase quality or bid” message telling me I have to up my bid to $5 or $10 dollars. First of all how do they [...]

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Scraper Sites and Publicity

April 9, 2006

I run some scraper sites, there I’ve said it it’s out in the open. Even though I’m constantly refining my scripts I just don’t think it’s cool to be bragging about them. It’s kind of like dirty underwear, we all have it and know everybody else does too, but nobody’s sharing the URL’s with [...]

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Adsense Arbitrage: Automation and Button Pushing

April 6, 2006

As we saw in part II AdSense Arbitrage: Keyword Selection, finding the right set of circumstances where AdSense Arbitrage is going to work requires a bit of work. You’ve got to get a large enough set of related keywords, get some prices, and then compare and look for the right opportunity. If you read Rae’s [...]

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AdSense Arbitrage: Keyword Selection

April 5, 2006

In part I AdSense Arbitrage: Tips, Tricks & Secrets we went over the basics of how AdSense arbitrage works. In this part we’re going to roll up our sleeves and look at some actual keywords and see if we can find some areas where we might like to try some arbitrage.

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AdSense Arbitrage: Tips, Tricks and Secrets

April 4, 2006

If you frequent any of the AdSense forums chances are you’ve come across the phrase ‘AdSense Arbitrage‘, while it’s been around for a while a lot of people don’t understand what it is, or how it works. While I’m not a big player in the arbitrage model I’ve been doing it profitably for a few [...]

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Martha Stewart Pimping Adsense

April 1, 2006

Guess things were tough while Martha was in the big house, looks like she’s signed up webmaster welfare. Don’t know how you feel about it but I’m not liking that placement at all …

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Blogging for Attention

March 28, 2006

If you’re a regular reader you probably know I’m a big advocate of using pen names. Whether it’s to fulfill people’s impression of who a blogging author might be, or building a more intriguing “character” , if it makes it more interesting, I just do it. You may also remember my post When A Pen [...]

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The Shark and The Coconut

March 23, 2006

I caught a show on the Discovery Channel this weekend that mentioned the following statistic “more people are killed each year by falling coconuts than sharks“. With that in mind you will see stories of shark attacks on TV news or in the newspaper, but in all of my thirtysomething years I’ve never seen nor [...]

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Will the Real Online Demographics Please Stand Up

March 14, 2006

In the past week Google played catch-up with MSN AdCenter by offering Adwords Targeting based on demographics ( see Google AdWords Help Center: What is demographic site selection? and Targeting as a Strategy). Maybe I spent a little to much time in AOL chat rooms in my youth (yo ASL roomies), but I don’t place [...]

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Constant Contact Review

March 11, 2006

In an earlier post (see Bridging the Gap Between Email and Blog Marketing) I mentioned how I’m trying to use email marketing to bring some customers to my sites who weren’t yet up to speed with reading RSS feeds. I looked at few solutions and decided on Constant Contact, because it seemed to offer the [...]

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Bridging The Gap Between Email And Blog Marketing

March 10, 2006

Last Christmas I ventured out of the virtual intraweb-affiliate-blogo-forum-sphere and soccer mom worlds that I spend most of my time in, and went to my wife’s company Christmas Holiday Party. I was talking with some people and mentioned blogs and got the cat stare (you know the look when you tell a cat to do [...]

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SEO for Product Reviews, Part II

March 3, 2006

In SEO for Product Reviews, Part I we talked about how ignoring or not addressing “keyword review” or “keyword reviews” leaves your company or product in a vulnerable position. However since I’m trying to be more positive in this post I’d like to talk about some SEO strategies for reviews.

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How to Fix AdSense Referrals

March 2, 2006

Eric Giguere is talking about the change from 90 days to 180 days for AdSense referrals (see AdSense Deferrals)
Well, maybe it helps. Call me cynical, but for me this is just a deferral of non-income.
You know what he’s right. If i had a say over at the Googleplex (clearly something that’s not going to [...]

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AdBrite Review

February 28, 2006

While I had heard of Phillip Kaplan and F**kedCompany.com before, I hadn’t heard of AdBrite until Pubcon in Las Vegas where Phillip spoke one morning. I spoke with the nice folks at the booth and decided to give it a shot a few months later.

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Clickbots and the Wisdom of Rosie Perez

February 27, 2006

So yesterday one of my websites was targeted by a clickbot. They executed the exact same search 400 times from the exact same search engine, visited a few pages on the websites and then clicked on an Adsense ad. Now I’m not sure if it was a script kiddie playing a prank or a malicious [...]

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MSN AdCenter and Keywords

February 21, 2006

Dear MSN AdCenter PLEASE, PLEASE, PLEASE, PLEASE, PLEASE, PLEASE, PLEASE, PLEASE, PLEASE, PLEASE, DROP THE PRETTY PICTURES AND FUNKY GRAPHS AND JUST WORK IN FIREFOX DAMMIT!
Next how about just a big old text area to let me drop my keywords in, I don’t want to import from some funky excel sheet, or some other mumbo [...]

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AdSense Success in one Sentence

February 13, 2006

Darren nails it with this statement:
AdSense tends to work at it’s best when a blogger targets a narrower niche topic, especially when that topic has some sort of product or service associated with it.

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