From the category archives:

Advertising

Adwords Premium in 4 Hours

September 15, 2006

If anybody told me this I’d say BS but I created some new adwords adgroups this morning and I checked some of them to make sure they are OK and some keywords have already gone into premium positions. I’ve done it in about a week before but a few hours man that’s just crazy!

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Adwords Pricing – Things That Make You Go Hmm…

September 12, 2006

So I’m bidding on a keyword where I’m the only person running an ad. It’s getting between 1,000 and 1,500 searches a day and getting between a 3-4% CTR. I’m a little baffled how they come up with the $0.12 a click figure since there’s no one under me.

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Google Adwords, Phishing and Identity Theft Concerns

September 4, 2006

So I helped friend set up a new adwords account, and they received a letter saying blah blah we’re having a hard time linking your credit card to your address we need you to fax over a copy of the credit card and a form of id like a drivers license (that’s the summary not [...]

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Google Adsense for Video Beta Program

August 30, 2006

Perhaps you’ve heard of the Google Adsense for video ads. Initially I was told this blog was approved, which seemed a little odd to me as the content really didn’t match. After some back and forth earlier this week they decided choose another of my websites instead. In a way I’m glad because the content [...]

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Targeting Children with Adsense

August 25, 2006

I’m not speaking about the information in this post as something I approve of dissaprove of, it’s just something interesting I came across that made me think.

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Google Adwords and Wide Open Plains

August 15, 2006

So I stumbled across a new keyword this friday and put up new ad on saturday morning. The ad did OK but nothing to get excited about over the weekend. Yesterday the ad totally exploded, which is pretty interesting since it’s not something people would typically be searching/shopping for at work. So this morning I [...]

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Adwords Quality Score – Why It Won’t Roll Back

July 21, 2006

I’ll admit that when I first saw the new adwords quality score I thought they were crazy, they’ll have to roll this thing back, and was not alone in this belief. However after poking ad proding the beast a little I say it’s here to stay.

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Profits Murdered By Google Adwords

July 19, 2006

There’s been quite a bit of noise in the SEM space about some of the recent changes made by the Google Adwords Quality Score. I thought it might be interesting to take a more in depth look at some of my site statistics.

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Google Adwords Feeding Keywords Lists to Big Clients

July 12, 2006

Chances are you’ve seen ads like the one below and you’ve wondered where are publishers like eBay coming up with these keywords?

Well if you were listening to WebmasterRadio.fm tonight you would have learned something.

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Suggestions for Adsense

July 7, 2006

Hey Google Adsesne how about giving people the ability to call for a “fresh visit” and content reassessment so the adsense ads will target better. Sometimes we make typos or use phrase that call for the wrong ads to be delivered. Sure I can test it by throwing an irrelevant parameter on the URL but [...]

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How McDonald’s Screwed Up the Pirates of The Caribbean Game

July 7, 2006

Used to be fast food restaurants giving away free prizes was a great way to build the love, however McDonalds’s screwed it up royally with the new Pirates of the Caribbean Dead Man’s Chest tie in.
A+ for moving your prizes online, trying something new and attempting to make it more compelling and interactive.
C- for asking [...]

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Suggestion for Google Adwords – Premium Positions

July 6, 2006

Hey Google Adwords I’m sure there’s a perfectly good reason why when I change a destination URL I lose my premium position. However the side effect is I drop to the side my CTR plummets and I’ve got to raise my bid price to get things back in line. It’s terribly annoying and leaves a [...]

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Working with Google Adwords Quality Robot

June 8, 2006

It’s taken a few days and a few tech support emails back and forth but I’ve finally been able to get an answer on how to work with the new Google Adwords quality robot.

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Understanding Adsense Patent Review

May 24, 2006

Eric Giguère of Make Easy Money With Google Adsense published an Adsense Patent Review and sent me a copy to review. Now I’m not a big fan of overly technical documents or patents but they are something we have to deal with in this industry, so you’ve either got to learn to read them and [...]

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Text Link Ads Calculator

May 22, 2006

So my buddy Patrick over at text link ads has put out a new tool to help you figure out how much you could get selling ads on your website. I’ve tried a few different websites and it’s pretty cool. However they were clearly having a little fun putting in an Easter Egg when you [...]

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Using Web Videos to Build Traffic

May 19, 2006

So perhaps you think web videos are the equivalent of America’s Funniest videos, good for a few laughs now and then but not capable of driving any commercially viable traffic. Well friend then I’ve got some examples and ideas for you, so read on …

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How to drive traffic with Flickr Photos

May 18, 2006

While Flickr is really a photo sharing, community building tool, as long as you don’t go completely overboard you probably aren’t going have angry mobs flagging you as spam. Now you could always go the with the babe in a t-shirt approach, but we’re looking for something more sophisticated.

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Dark Alley’s of MySpace

April 27, 2006

In part II we looked at legitimate Marketing Examples on MySpace however it’s hard to take a complete look at all that MySpace is without acknowledging that it does have a dark and seedy district. There are some adult areas with lots of nudity however as of this writing none of the pages linked to [...]

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Adding Value in Comments

April 26, 2006

I know comment spam is not only a headache and time sucking machine, but I’m also firmly of the opinion that comments and discussions can often add value to an original post.  Since I have no qualms about shameless self promotion I’ll point you in the direction of a comment I made today over on [...]

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Marketing Examples on MySpace

April 26, 2006

I will admit when I first stumbled into MySpace I really didn’t think it was much more than a bunch of horrendously ugly pages with really cheezy music. However if you are willing to dig a little deeper you can find some legitimate companies and organizations who are using MySpace. If you’re ready let’s dive [...]

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