From the category archives:

Advertising

Using Tags for Better Ad Targeting on Your Blog

Thumbnail image for Using Tags for Better Ad Targeting on Your Blog July 22, 2009

When you’re running a blog with affiliate links, one of the key factors that can increase your conversions, help you make more sales, and ultimately put more money in your pocket, is to have ads that are targeted to match the content. In this tutorial I’ll be showing you some tactics on how you can [...]

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Will Facebook Niche For Dollars Or Food?

Thumbnail image for Will Facebook Niche For Dollars Or Food? April 29, 2009

Ed Berrera contends that as Facebook advertising gets more niche, it will become less profitable to Facebook… methinks he be wrong. (And methinks further that writing like a pirate be good. Arrrh.)
Ed’s article confuses short term inefficiencies and arbitrage – eg, Facebook selling ads at higher rates to lazy advertisers – with long term profitability. [...]

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How to Integrate Advertising into Your Blog

Thumbnail image for How to Integrate Advertising into Your Blog April 3, 2009

So you’ve been blogging for a while, your getting some links, traffic is growing, but your blog isn’t making any money. While you do like blogging maybe it’s getting kind of hard to justify the amount of time you put into it, if it’s not putting any money in your pocket.
For this tutorial I’m going [...]

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Is Your Blog Advertiser Friendly

January 13, 2009

There are times when I’m maybe a little harsh on the lifestyle blogging community, but more than anything it’s a Judge Judy kind of  tough love. What I really want is for people to grasp the concept that just because some people (who happen to be exceptional writers) are able to make money being  lifestyle [...]

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Mapquest v.2: Google’s Attack On SoundClick.com

December 18, 2008

The Borgle is doing it again – after Google Maps ripping off MapQuest, Youtube is out to jack SoundClick.

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Ralph Lauren iPhone App

October 27, 2008

One of the criticisms of scientists, engineers, and programmers has always been just because you can build something, doesn’t mean you should. While the Ralph Lauren iPhone app is much more benign than any piece of industrial or military hardware, it is equally as pointless.

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Seth Godin Wants to Cheat Advertisers with Fake Clicks

August 22, 2008

Seth Godin has an article today called ads are the new tip jar, where he advocates clicking on webmaster welfare Google adsense or other contextual ads to help bloggers get paid for their work. He of course completely ignores that advertisers will be paying for clicks from people who had absolutely no intention of using [...]

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Performancing Ads Launches

July 27, 2008

If you’ve been reading blogs for any length of time it’s hard to miss the presence of those 125 x 125 square banner ads in sidebar. They represent a great opportunity for publishers to make money and monetize their blogs. The problem is unless you’re a big or well known blogger it’s tough to find [...]

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New Products at Review Me and Text Link Ads

May 1, 2007

ReviewMe just launched a new service that allows advertisers to get a little more control of the advertisements they are purchasing while still allowing the person doing the reviews to have control over what reviews they accept. This offer sound pretty exciting an I’m going to be taking it for a test drive in May [...]

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ReviewMe Special Discount Offer

February 12, 2007

I just got the heads up it was ok to mention this in public. ReviewMe.com is offering a 50% off discount for any advertisers for the rest of the month. To take advantage all you need to do is enter trial in the coupon code section when you check out. This discount in price doesn’t [...]

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Google Adwords and the Search Network – Needs a Line Item Veto

January 21, 2007

Since I’ve been experimenting with purchasing my my own name on Adwords, and I’m being forced to pay a premium price for it I’ve been watching my campaign closely, and there are definitely some problems.

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More Adwords Quality Stupidity

January 17, 2007

So exactly why do I have to raise my bids to $0.20 and $0.30 for terms like [michael gray] , [graywolf], and [greywolf] when there are only 2 other people bidding? Am I somehow not relevant for those terms?

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Strange and Irrelevant Gmail Advertisements

January 17, 2007

So I’m logged into GMail and I see some strange ads down in the lower right hand corner.

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If Google Ran The World

December 20, 2006

This is the way things work in the real world

this is the way things would work if Google ran the world

any questions …

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Removed Site Targeting

December 12, 2006

I know there were a few people who were using site targeting on this blog, and it wasn’t something I had a problem with. However on one of my other websites site targeting was being used so much that my earnings were spiraling downward. Since there is no way to turn of site targeting on [...]

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Why Advertisers Love Flash and Ajax, and Why it’s Really Stupid

December 2, 2006

Steve Rubel has a smashingly good bit of conversation bait today with The Imminent Demise of the Page View
The page view does not offer a suitable way to measure the next generation of web sites. These sites will be built with Ajax, Flash and other interactive technologies that allow the user to conduct affairs all [...]

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Adwords Quality Score Interview

November 27, 2006

If you’re interested in reading what I have to say about the adwords quality score check out An Interview With Michael Gray aka Graywolf I gave over on PPC Blog

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Review Me Review

November 12, 2006

So ReviewMe.com launched last week and I have to say I think it’s an excellent idea.

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Bidding on Matt Cutts as a Keyword

October 26, 2006

A few weeks ago Matt Cuts noticed someone was bidding on his name. Being the snarky wise-ass fun loving jovial type I decided to have a little fun. While it wasn’t an especially nice thing to do hopefully I can make up for that by turning this into a learning experience and showing some stats.

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Google Adsense Lava Lamp

September 20, 2006

I got mine, shoemoney got his so what about the other 148 of you did you get your Google Adsense Lava Lamp’s and did any get a color other than yellow? Hey thanks Google!

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