Reputation Management for Image Search

Michael Gray

By Michael Gray
In Case Study  


So I was doing an image search and came across something interesting. Looking for [Jet Blue] showed some interesting results. What caught my eye was the pictures of the failed landing gear incident. Not what I would consider an ideal image SERP. What does your an image SERP for your company, your product or your name yield? Remember what starts on facebook, doesn’t always stay on facebook, just ask Rummer Willis.

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{ 2 comments }

Jake June 27, 2007 at 5:44 pm

Michael, I’m so glad you’ve posted this. I can’t stress this enough to companies, and individuals. Image is a whole can of worms – an exciting one at that! I’m interested in image optimization strategies.

tony rocks June 27, 2007 at 9:24 pm

Mike,
I’ve recently put together a “Vote For Me” website for a friend of mine. However, when your google his name, nothing but bad news articles pop up about him…and then his website. I felt bad, but what can you do.

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