Case Study

Profits Murdered By Google Adwords

There’s been quite a bit of noise in the SEM space about some of the recent changes made by the Google Adwords Quality Score. I thought it might be interesting to take a more in depth look at some of my site statistics.

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Reputation Management – Case Study, Part I

Since my experiment in reputation management is actually getting much more interesting than I planned I thought I should go back and do a proper writeup.

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Shoemoney

Can you outrank Shoemoney? The Official Outrank Shoemoney Contest: click here Sign-up for all ShoeMoney contests: click here ShoeMoney on Digitial Point: click here Shoemoney on Typekey: click here Shoemoney on MSN Spaces: click here Shoemoney on Pimp my Blog: click here Shoemoney Media Group: click here Shoemoney doing Google Video: click here Shoemoney on [...]

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Button Pushing is Not Marketing

From the Wall Street Journal comes this comment about the “v7ndotcom elursrebmem” contest :via WSJ.com Several other groups are trying to win the contest by soliciting links via an entirely different route: aligning themselves with charity groups and promising to donate the prize money. SEOs grouse about that tactic, saying it makes the contest a [...]

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Maximizing Profits With Website Design and Layout: Part III

In Maximizing Profits With Website Design and Layout: Part I, we looked at some examples of screen resolutions, and content placement. In Maximizing Profits With Website Design and Layout: Part II, we looked at how banner size affected the “sweet spot” being above or below the fold. In part III we’re going to look at [...]

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Maximizing Profits With Website Design and Layout: Part II

In Maximizing Profits With Website Design and Layout: Part I, we looked at some examples of screen resolutions, and content placement. In part II I’m going to show some examples of how I look at and approach design considerations, specifically where the important “money making” parts are in relation to the screen break.

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Maximizing Profits With Website Design and Layout: Part I

I was building new site this past weekend and I got into the liquid width versus static width debate with myself again. Now I’ve been involved in designing, programming, running, and optimizing websites in one way or another since 1998, and while I’m no usability expert I think I’ve seen and built enough websites to [...]

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v7ndotcom Elursrebmem Blogs

After what seems like forever (but is really only 4 days) my v7ndotcom elursrebmem entry finally ranks, coming in somewhere between 25 and 30 depending on what ranking tool and data center you happen to be using (SERP). However now that every SEO on the planet has a blog I thought I might cruise around [...]

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Behold the Power of Authority

It’s been interesting to watch [Eco-Friendly Flip Flops]

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Eco-Friendly Flip-Flops

Eco-Friendly Flip-Flops are all the rage in cyberspace, virtual communities, and the search engine world. QuadsZilla is looking for Eco-Friendly Flip-Flops to save little Timmy. Over in the UK the Guardian wants Eco-Friendly Flip-Flops to come under close Scrutiny from Google. Happy to oblige search engine engineer Matt Cutts says there is little competition in [...]

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Optimal Titles: SEO Case Study

SEO Case Study: Optimal Title Structure Experiment: To determine what the optimal structure is for a title soley for page ranking. Hypothesis: Page titles are one the most important on page ranking factors, and achieving the best layout will help a page rank for it’s desired phrase. I believe that that [Keyword Phrase : Title] [...]

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SEO Case Study: Outbound Links

SEO Case Study: Outbound Links Experiment: To determine if outbound links help a page rank for a term hypothesis: By linking out to other websites you improve your “hub score” and become a resource for a particular search term (see Hilltop algorithm). Background: One of the questions that gets asked fairly frequently in search engine [...]

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Google, Dictionaries and SEO

One of the things toolbars and personalized search will do is reduce algo busting to the equivalent of speaking Latin. However personally I hate personalized search, and don’t think it’s going to be as big as they all hope, so I like to practice a little algo dissection from time to time. One of my [...]

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Bacon Polenta, Second Helping

So after Matt Cutts made his infamous Bacon Polenta posting it was discovered that his Bacon Polenta was Google Washed by the DarkSeoLabs team over at Threadwatch. I made note of it here on my blog (Matt Cutts and Bacon Polenta). Now it seems that Google has decided that my post should rank #2 for [...]

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Matt Cutts and Bacon Polenta

I’ve been trying to keep away from the regurg’d news but clearly this is one of the more important SEO threads of the year Matt Cutts Blog Google Washed.

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Case Study: Google Image Search and Marissa Mayer

SEO Case Study: Google Image Search Optimization Experiment: To try to determine what factors play a role in optimizing for Google Image Search Hypothesis: Image file names and alt tags play a role in determining image relevancy for a particular search term Background: I was reading the Happy Birthday Gurtie post at threadwatch which led [...]

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