Let’s Talk About Your Big But

I’m cruising through my feeds this morning and I notice a headline from the New York Times that might interest me

Have I mentioned lately that partial feeds really suck. I’ve really really really really got to want to know whats on the other end to bother to click through to this page (sucky implementations deserve sucky anchor text)

But what about tracking and metrics? Yes I get it the NYT is using antiquated metrics, and doesn’t factor RSS views into them. In a world of Digital Nomads and Mobile Web Workers, isn’t this a short sighted and narrow viewpoint. Put the content in front of the people to use and make it as easy as possible for them to consume it, if you don’t your competition will.

But what about loss advertising revenue? The New York Times certainly has a big enough IT budget to come up with a custom solution, for publishers who are bootstrapping try something like RSS Feed Footer, or webmaster welfare RSS style.

But what about scrapers re-using your content and you getting a duplicate content penalty? Well Google thinks they’ve got that licked, but if you want to be cautious use RSS Footer to automatically insert links into all your posts. Just change your linking text every 3-4 months most scrapers are too lazy to filter it out or make constant adjustments.

Everybody has a big BUT in their lives … except the people who get off their butts and see everyone else problems as their opportunities …

Are you too busy worrying about your own but, instead of looking at someone elses?

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