Black Hat Bloggers

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According to a Boston.com article it seems that some companies are paying bloggers to go out and make comments across the blogosphere.

The more companies can get bloggers to link to their websites, the higher their sites will appear on Google’s search list. Google ranks its listings, in part, on how many Web pages link to a website. So paying $5 to a few thousand bloggers is a small price for companies such as Dot Flowers to move up closer to the first page of results in a Google search.

For that reason, some advertisers joke that blog actually is an acronym for ”better listing on Google.”

Two weeks after Marqui launched its program to pay bloggers in November, the company’s Google results skyrocketed to 278,000 from 2,040, said spokeswoman Tara Smith.

So let’s review SEO’s going out and dropping comments on hundreds of thousands of dead blogs, is evil and wicked and called spam. However paying bloggers to go out and place comments on live blogs is a good thing and called advertising. Any questions?

via: (boston.com | blogherald.com)
tags: (search engine optimization | seo | sem | search engine marketing | blogs | blogging | blog spam)

One Response to “Black Hat Bloggers”

1. Carsten Cumbrowski Says:
   March 17th, 2007 at 6:56 am

   I stumbled across this old post of yours. Well it is still as fresh of a topic as it was over a year and a half ago so I will spam it with a comment of mine hehe.

   If two people do one thing does it not mean that it is the same. One calls it preemptive strike and the other an attack, what one calls protection does the other one call control. Its always in the eye of the beholder. Same with spam. It’s very subjective. What the Boston.com sees as advertising is seen by others as Spam.

   Funny world we live in, don’t we?