What Makes a Good Corporate Blog

Bar in Amsterdam

When I talk with new, existing or potential clients about blogging or content marketing strategies, many of them are confused about how to run a good corporate blog. How do they write about things that customers and potential customers will find interesting or link worthy without being too salesy or too pushy. In this post, [...]

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Why Categories Matter in a Blog Setup

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In this post we’re going to be looking at blog categories, why they matter, and how to use them most effectively as publisher.To be honest, I get asked about date, category, and tag archives fairly regularly. It creates a lot of potential for duplicate content, which is why so many people have things set up [...]

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How to Use Tags on Your Blog or Website

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In my opinion one of the more powerful and underutilized tools of a blog or website is the ability to tag your pages and posts. That said, effectively using  tags isn’t easy or straightforward. In this post I’ll take you through some examples of how to use tags and get the most out of them, [...]

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Is Your Schlock Writing Dismembering Infants?

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Schlock writing is bad. Schlock writing is bad because it is uninteresting. By uninteresting, I mean that writing in a schlocky manner is generic. Schlock writing is styleless and schlock is flat.

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Make Thesis Work Better With Digg and Facebook

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If you’re involved with social media sites like Digg, Facebbok or Reddit, you’ve probably seen stories with images next to them. If you’ve submitted stories there, you may have seen it present you with a few image choices, sometimes the one you want is there sometimes it isn’t. Then there’s the the case where the [...]

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How to Add a Carousel to Your Thesis Blog

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If you’ve spent any time visiting blogs lately chances are you’ve seen those small little photo’s accompained by a title or bit of text in or near the masthead. I’m not sure if it has a proper name, but most people I’ve talked to call it a carousel, in this tutorial I’m going to show [...]

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Thesis WordPress Theme Review

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I’ll admit that when I first saw the Thesis wordpress theme I wasn’t really keen on it, in fact I really didn’t see the point. While I’m not a programmer by trade, I know enough HTML, CSS, and PHP to make things happen in the code. However after seeing some of the behind the scenes [...]

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Category SEO For WordPress Blogs and Ecommerce

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I solved (at least partly) my problem maintaining rankings over time. Old pages that used to get traffic are once again seeing inbound search visits. I did it by tweaking my blog’s category pages, but I think the lessons are also helpful for ecommerce sites.

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Thesis Tutorial – Adding Date Based Triggers to Your Posts

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There are a lot of times when you are working on your blog template where you want things to happen based on how old a post is. This tutorial shows you how to do it. The programming is pretty simple and you don’t have to be using the WordPress Thesis Theme to do it, but [...]

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Thesis Tutorial – How to Add Adsense Section Targeting

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Using Adsense on your blog usually isn’t the most profitable way to monetize it, but it is fairly quick and easy, which makes it a popular choice for many website owners. Last week I moved one of my commercial blogs to Thesis, and was reminded of the importance of using section targeting on your blog.

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Two WordPress Plugins That Need to be Developed

After my SEO plugins for wordpress and backend plugins for wordpress most people would think that should cover most of the things anyone would need. However I can think of two that are needed right off the bat.

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SEO Plugins for WordPress Part II

Ever since my initial SEO plugins for wordpress post almost two years ago, I get asked for an updated list a few times a month. Well since we’re up to wordpress 2.5 I thought the time has come. I’ll also put some of my other favorite plugins at the end, they either enhance wordpress features [...]

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WordPress SEO Mailing List

So my buddy Joost who puts out some kick ass wordpress plugin’s has started a wordpress SEO Newsletter. If you’re a fan of wordpress, you should subscribe because there are some good tips and plugins discussed, and I’m a wordpress mac daddy, so that means something.

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Wanted Amazon WordPress Plugin

I’ve been looking for one of these myself for a while but have never found one. A plugin that lets me put in my amazon aff id and then appends it “automagically” to all previous and new amazon links that get created. All of the amazon plugins I’ve seen work with a search mechanism requiring [...]

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Using Stats and Goal Tracking for Your Blog

I was reading Matt’s post today about stats and it reminded me of something I’ve been meaning to write about. What are the goals you have for your blog, if it’s a commercial blog and not a personal one where is your ROI. Is it making a sale (direct or affiliate)? Is it clicking on [...]

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Sharing in Google Reader

Sharing in Google reader is pretty interesting, right now only two people are sharing with me which is kinda sad. What’s cool is if you turn out to be an annoying “social tuesdays” only kind of friend I can turn you off and ignore you completely. You also get to see the lame drivel cool [...]

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What Happens When You Don’t Set up Your Feed Correctly

you get stuff like this

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How Google Desktop Can Drive traffic to Your Website

Recently I was discussing how the disparity of numbers in analytics was causing me some aggravation. After digging a little deeper I think I found part of the source of my frustration, the Google Desktop Reader.

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Putting Partial Feed SEO Bloggers on Notice

If you’re an SEO blogger and you publish a partial feed I’m putting you on notice, August 1st I’m dropping you from my RSS reader.

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SEO News Bloggers Introduce Yourself

Yeah yeah I’m a day late and a dollar short but this is my blog and I can do things anyway I like so just deal or skip to next post if it bothers you.

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