If you’ve been reading blogs for any length of time it’s hard to miss the presence of those 125 x 125 square banner ads in sidebar. They represent a great opportunity for publishers to make money and monetize their blogs. The problem is unless you’re a big or well known blogger it’s tough to find people willing to advertise. It’s even more difficult if you aren’t technically inclined and aren’t comfortable monkeying with your code files every time you get a new advertiser. Lets not forget the biggest headache is chasing people down to pay bills.
So Performancing is launching an advertising network where you can sell those 125 x 125 ads. You set your price and how many ads you want to display. If you’re on wordpress you can download the plugin change one line of code and you’re good to go. They have instructions for other systems as well, I can’t speak to how easy or hard they to install. I installed it on 2 blogs and it took about 10 minutes start to finish.
You set your own pricing, my advice is to start a little lower than you want until you start to sell some inventory then raise the pricing, but that’s up to you. The current payout is a 50% split and it goes up to 60% for you for any ads sold after July 27th.
Something to be aware of is when you have unsold inventory it will fill with the banner ads from other network sites. If I understand correctly as you display network ads you earn credits for your banner to be displayed on other sites in the program. I’m not so sure I’m keen on having 6-8 possibly unrelated ads on my sites, and that’s really my only complaint with the system. So if that annoys you just set your available ad spots to 2-4 until you start to sell some inventory then bump it back up.
Because we are all just squirrels trying to get a nut in world where google makes the rules, it’s prudent to be concerned about whether or not these ads are in compliance with Google’s TOS. If that’s a concern you have the option of making all the ads nofollow. So there Matt 
If you want to sign up you can use this link which has my afffiliate code Performancing Ads … and I’ll be your best friend … for life … and I’ll carry your books to class every morning …
If you want to sign up don’t want to use my affiliate code that’s fine too Performancing Ads … I won’t say mean things about … often … or at conferences … too much 
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{ 8 comments }
Hey Mike,
I just signed up using your affiliate link – I’m going to hold you to that book carrying thing…
This sounds like an interesting idea. I’m going to test it out and have a review up as well.
“If that’s a concern you have the option of making all the ads nofollow.”
I don’t know if that’s really necessary. Google only seems to want to squash link sales to prevent PR gaming, and unless Performancing Ads is going completely amateur hour they are going to be running the ads through an ad server such as OpenX, Atlas, etc.., and hence the links will all be ad tag calls from the server, not direct links to the advertisers. It’s the only way they would be able to report click through rates and other metrics to their advertisers.
@Patrick: looking at the code it looks like a straight ad to me. They are using S3 to serve the images but links are straight.
I stand corrected then. I’ll have to try them out, I don’t know what kind of metrics they can be offering their advertisers with straight links.
Did you have any problem embedding them? I used the WP Plugin, added the code, and it through a div in there that messed my site’s layout up. I’m sure I could have fixed it using CSS, but I thought it was a little short-sighted to not just write out an anchor and image tag dynamically.
Quick question, are the 125×125 banners you have on your site now active through this network? How long have you used this plugin? Also, it appears that the links are direct links. I want to make sure the code from this WP plugin is very clean as well…anyway thanks for this post I have been looking for this type of service…
Looks like a great system Mike, thanks for sharing the info. I’d however like to know if it is any restriction on ads running alongside other ads.
How’s the payout so far? I’ve been hearing a lot about PerformancingAds lately, and was wondering how well they sell out inventory and how much people are making. For the past 6 months or so, I’ve sold 125×125 ads “manually” on my blog, and have made a decent profit. I believe I’m making around $110 a month off them, and many of them are buying my “3 months, get fourth free” plan.
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