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Google Adwords, Phishing and Identity Theft Concerns

So I helped friend set up a new adwords account, and they received a letter saying blah blah we’re having a hard time linking your credit card to your address we need you to fax over a copy of the credit card and a form of id like a drivers license (that’s the summary not [...]

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Google Adsense for Video Beta Program

Perhaps you’ve heard of the Google Adsense for video ads. Initially I was told this blog was approved, which seemed a little odd to me as the content really didn’t match. After some back and forth earlier this week they decided choose another of my websites instead. In a way I’m glad because the content [...]

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Adwords Quality Score – Why It Won’t Roll Back

I’ll admit that when I first saw the new adwords quality score I thought they were crazy, they’ll have to roll this thing back, and was not alone in this belief. However after poking ad proding the beast a little I say it’s here to stay.

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Profits Murdered By Google Adwords

There’s been quite a bit of noise in the SEM space about some of the recent changes made by the Google Adwords Quality Score. I thought it might be interesting to take a more in depth look at some of my site statistics.

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Suggestions for Adsense

Hey Google Adsesne how about giving people the ability to call for a “fresh visit” and content reassessment so the adsense ads will target better. Sometimes we make typos or use phrase that call for the wrong ads to be delivered. Sure I can test it by throwing an irrelevant parameter on the URL but [...]

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Understanding Adsense Patent Review

Eric Giguère of Make Easy Money With Google Adsense published an Adsense Patent Review and sent me a copy to review. Now I’m not a big fan of overly technical documents or patents but they are something we have to deal with in this industry, so you’ve either got to learn to read them and [...]

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Using Web Videos to Build Traffic

So perhaps you think web videos are the equivalent of America’s Funniest videos, good for a few laughs now and then but not capable of driving any commercially viable traffic. Well friend then I’ve got some examples and ideas for you, so read on …

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How to drive traffic with Flickr Photos

While Flickr is really a photo sharing, community building tool, as long as you don’t go completely overboard you probably aren’t going have angry mobs flagging you as spam. Now you could always go the with the babe in a t-shirt approach, but we’re looking for something more sophisticated.

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Malcom Gladwell, Mavens, Connectors, and Digg

So I’m finishing up Malcom Gladwell’s Tipping Point before my trip to Pubcon next week where’s he’s the keynote speaker. Now if you are serious about real marketing (not the push button kind) this book is required reading, you really get an understanding about how viral marketing works. Which leads me to one of the [...]

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Google Adwords Broken or Price Gouging

So I’m creating a new campaign with 40 or so keyword phrases, I submit them and I check and 38 of them are disabled with an “inactive for search increase quality or bid” message telling me I have to up my bid to $5 or $10 dollars. First of all how do they know if [...]

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Adsense Arbitrage: Automation and Button Pushing

As we saw in part II AdSense Arbitrage: Keyword Selection, finding the right set of circumstances where AdSense Arbitrage is going to work requires a bit of work. You’ve got to get a large enough set of related keywords, get some prices, and then compare and look for the right opportunity. If you read Rae’s [...]

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AdSense Arbitrage: Keyword Selection

In part I AdSense Arbitrage: Tips, Tricks & Secrets we went over the basics of how AdSense arbitrage works. In this part we’re going to roll up our sleeves and look at some actual keywords and see if we can find some areas where we might like to try some arbitrage.

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AdSense Arbitrage: Tips, Tricks and Secrets

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If you frequent any of the AdSense forums chances are you’ve come across the phrase ‘AdSense Arbitrage‘, while it’s been around for a while a lot of people don’t understand what it is, or how it works. While I’m not a big player in the arbitrage model I’ve been doing it profitably for a few [...]

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Blogging for Attention

If you’re a regular reader you probably know I’m a big advocate of using pen names. Whether it’s to fulfill people’s impression of who a blogging author might be, or building a more intriguing “character” , if it makes it more interesting, I just do it. You may also remember my post When A Pen [...]

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Constant Contact Review – Email Program

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In an earlier post (see Bridging the Gap Between Email and Blog Marketing) I mentioned how I’m trying to use email marketing to bring some customers to my sites who weren’t yet up to speed with reading RSS feeds. I looked at few solutions and decided on Constant Contact, because it seemed to offer the [...]

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SEO for Product Reviews, Part II

In SEO for Product Reviews, Part I we talked about how ignoring or not addressing “keyword review” or “keyword reviews” leaves your company or product in a vulnerable position. However since I’m trying to be more positive in this post I’d like to talk about some SEO strategies for reviews.

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AdBrite Review

While I had heard of Phillip Kaplan and F**kedCompany.com before, I hadn’t heard of AdBrite until Pubcon in Las Vegas where Phillip spoke one morning. I spoke with the nice folks at the booth and decided to give it a shot a few months later.

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AdSense Success in one Sentence

Darren nails it with this statement: AdSense tends to work at it’s best when a blogger targets a narrower niche topic, especially when that topic has some sort of product or service associated with it.

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Site Targeting and Niche Blogging

I’m not the first one to say this, and I surely won’t be the last but if you use AdSense on your blog you really need to pick a niche topic and stick with it. This point become especially important if you allow site targeting on your blog. I have advertisers who target this blog [...]

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Maximizing Profits With Website Design and Layout: Part III

In Maximizing Profits With Website Design and Layout: Part I, we looked at some examples of screen resolutions, and content placement. In Maximizing Profits With Website Design and Layout: Part II, we looked at how banner size affected the “sweet spot” being above or below the fold. In part III we’re going to look at [...]

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