Comments on: How to Integrate Advertising into Your Blog

By: Adam Smith

Adam Smith — Mon, 06 Apr 2009 19:43:44 +0000

I run a small company and the recession makes me re-examine my advertising budget. I ran across claims that publicity may be much more cost effective than advertising, but found no formal studies on it. I always thought PR was too expensive for small businesses but in doing my research I posted my project on AllPublicists.com (it’s a free service), and got many low-cost offers from publicists. One firm for example, called Publicity Guaranteed (PublicityGuaranteed.com) doesn’t charge anything unless they deliver results. However, most companies still put much more reliance on advertising than on PR. Is it because pay-for-results-only publicity such a new option or am I missing something? Are there any studies on the subject?

By: Arnan de Gans

Arnan de Gans — Fri, 03 Apr 2009 23:06:53 +0000

Hi, thanks for reviewing, noting my AdRotate plugin. One hint/tip; for the 2nd example you say to use

echo '';
echo adrotate_banner(2,0,1);
echo '';

whereas this would work the same, and is maybe easier to use:

echo '';
echo adrotate_banner(2);
echo '';

This tells the plugin to just use group 1, and since no specific ad or amount is set it defaults to 1. Otherwise a good read.

By: Rachel

Rachel — Fri, 03 Apr 2009 19:04:06 +0000

This was really informative! I’ve been looking for more information on blog advertising – blogging in general, really. Thank you!

By: Kash

Kash — Fri, 03 Apr 2009 12:18:14 +0000

Great Post Michael. I was looking for something similar. I doubted on Ad Rotate. But I will have a go this time. Thanks a lot for sharing your ideas!