Comments on: Is Your Blog Advertiser Friendly

By: David LaFerney

David LaFerney — Thu, 22 Jan 2009 14:36:17 +0000

Is it just adsense or contextual ads in general that take exception to?

When the ads are well matched to the content (they aren’t always) and the advertisers landing page is relevant to their ad (again – not always) They can actually work pretty good for users.

I use them on several sites with varying degrees of success which is clearly related to the subject matter and the kind of traffic. Maybe I could do better with different monetization – maybe I will – but contextual ads seem to be a good way to earn while I build content and traffic. I would hate to lose it.

By: Nick Stamoulis

Nick Stamoulis — Mon, 19 Jan 2009 14:43:23 +0000

I agree with newspapers being a dying breed, especially here where everyone has a mobile device now that can easily grant them internet access.

By: charles palma

charles palma — Sat, 17 Jan 2009 15:57:01 +0000

Newspaper companies in the third world countries are still doing good and have even better revenues.

By: Diamonds

Diamonds — Thu, 15 Jan 2009 18:30:52 +0000

Yes, newspapers will not go away but they will get a whole lot smaller share as the once had. A lot of newspaper companies these days are on their chapter 11.

By: Shawn

Shawn — Wed, 14 Jan 2009 16:26:38 +0000

Excellent post, but I tend to disagree a little…the writers from those newspapers (and magazines) will do well for a while,
unfortunately…most are not entrepreneurs and many will fall by the wayside especially those who go to work to live off
the corporate teet. I’ve seen a ton of these ‘writers’ from Southern Progress (Souther Living, Cooking Light, etc.) They may be able
to write extremely well, but putting the effort into run a business and all the extra junk that goes along with that is not something
they want mess with. Example: Fake Steve Jobs blog – great writing and hilarious, but now defunct. (not a failure by the way -
he sells the book and I am sure gets speaking engagements)

That however is an opportunity for what those large newspapers need to become. A corporate branding/marketing network that
subcontracts/manages the business end of all the best blogs (or what they would refer to profitable properties). It’s like what
radio became. Two words…Clear Channel – not to say that this is a good thing though, these huge consolidation companies
end up ruining the purity of the media with their overgeneralizations of what the customer wants.

These new corporations could then be in charge of taking care of all the business BS that writers don’t want to deal with…Hopefully it should
head in this direction, writers could stay self employed and have full control over content, the corporation would cherry pick
who they wanted to help manage. I see Gwaker Media being the start of this sort of, but they actually own those properties.
Unfortunately for these dinosaurs they would have to get out of the editorial business, it could be a service they provide, but
it won’t be as involved as it is now. From a liability standpoint this seems like a way better position for them to be in
anyway. If the blog writer is irresponsible via slander or misrepresentation, they are the ones that take the heat and not the
corporate network.

I do agree though that hobby bloggers will always do well as long as they have a decent job on the side or are motivated enough
to handle the business end. Many will do well if they end up consolidating their best work into ‘Best Of’ books and sell those
as passive income sources.

By: Michael Gray

Michael Gray — Tue, 13 Jan 2009 17:39:16 +0000

I lump lead gen in with affiliate marketing in my mind, but yes its another blogger need to consider

By: Everett

Everett — Tue, 13 Jan 2009 17:35:31 +0000

Great post MG. Don’t forget “lead generation” as another possible income stream. Combining lead gen, affiliate programs and Adsense is the Trifecta of blog monetization!