As the web matures and begins to displace, replace, or work with established news, information, and entertainment sources, the advertising that pays for this content to get created is going to change as well. When you combine this with the growth of smart phones like the blackberry, android, and iphone and appliances like the ipad, advertising will soon be faced with new obstacles.
As a response to this problem, consumers are starting to use software to strip out the advertising. Programs like Norton have stripped out affiliate links for years, and adblock is one of the most popular add-ons for both Firefox and Chrome. A new contender in the marketplace is a script known as Readability which removes ads and sidebar navigation, converting a page back to text. The same is true of other programs like Instapaper or Read it Later. While many publishers cling to partial RSS feeds as way to drive advertising views to their websites, it’s becoming clear that partial feeds are no longer a viable solution. With the announcement that Apple has incorporated the ad stripping technology from Readability into their OS, this is becoming a problem we will have to deal with sooner rather than later. If you think ads won’t become part of computer operating systems, you might need to rethink your position. Publishers need to adapt and overcome–and they need to do it quickly if they plan to survive.
While this is still an evolving issue, fortunately there are solutions you can implement today. For example, if you are using WordPress as your cms, you can solve the problem with an off-the-shelf plugin Yet Another Related Post. Here’s a sample post presented five different ways: on the web, on Readability, from the mobile site, in an RSS reader, and in instapaper.
If you are a publisher and you are selling advertising, you have a few responsibilities: write posts that are on topic and engaging on a regular basis, make sure that as many people as possible are seeing the posts and the ads, and avoid obstacles that might prevent either of those first two conditions. Don’t let fear, antiquated stat collection, reporting, or bizarre business rules get in the way. If you do, you’re pulling a WAYMISH …
photo credit: Jeff Kubina
Related posts:
- How to Integrate Advertising into Your Blog So you’ve been blogging for a while, your getting some...
- Integrated Versus Interruptive Advertising When I was first starting in Internet marketing, one of...
- Announcing Sponsorship Advertising Some of you folks who visit my site and don’t...
- Required Reading for Advertising and PR Agencies Aaron’s got a killer post today that should be required...
- Detect Mobile Devices? Are You Cloaking Your Way To Bad Usability? Gab Goldenberg wrote the Beginner’s Guide to Remote Usability Testing...
Advertisers:
- Text Link Ads - New customers can get $100 in free text links.
- BOTW.org - Get a premier listing in the internet's oldest directory.
- Ezilon.com Regional Directory - Check to see if your website is listed!
- Need an SEO Audit for your website, look at my SEO Consulting Services
- Directory Journal - Get permanent deep links in a search engine friendly directory
- LinkWheel SEO - Get Web 2.0 Backlinks
- TigerTech - Great Web Hosting service at a great price.
- Article-Writing-services.org - Article Writing Services creates quality content for websites and blogs at no cost to site owners.
- Link Building Services - Hire WeBuildLink.com for well-planned advanced link building campaigns. Very affordable. Contact us now for a FREE evaluation.
- Join 500+ top agencies & publishers who rely on The HOTH every day. US based, enterprise-grade support. High quality, contextually relevant links. 100% money back guarantee. Try it now.
- Professional website designs - Get a unique brand image with website designs that sets you apart and convert your visitors into customers. Make a brand, not just a website
See my disclaimer about advertising and affiliate links
