Adsense Light Bulb Moment

I was reading something from Seth Godin today and came across one of those things we all know, then forget, and need to be reminded of from time to time:

Most blogs have a center well of the “new stuff” and then links and ads along the sides. And it’s pretty sacrosanct that you put the repetitive stuff on the sides, while the center column is for the new, the stuff that people give you permission to say, the stuff that actually gets read.

A blogger in Switzerland reported that while her traffic keeps going up, her revenue from AdWords keeps going down. Why? Because she’s trained people to ignore the ads. The good stuff is in the center column, and we ignore the rest.

via: (Treating People like they are Smart)
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