Shoeboxed.com Review – Receipt Scanning & Business Card Scanning Software

Review of Shoeboxed.com - receipt scanning and business card scanning and organizing service

Shoeboxed.com Review – Receipt Scanning & Business Card Scanning Software Shoeboxed.com Review - Receipt Scanning & Business Card Scanning Software

Why Offline Stores and Small Businesses Need to Embrace Online Shopping and Build Better Websites

Offline stores need to embrace online eCommerce and build better websites as customers shift purchasing patterns to survive

Why Offline Stores and Small Businesses Need to Embrace Online Shopping and Build Better Websites Why Offline Stores and Small Businesses Need to Embrace Online Shopping and Build Better Websites

Why Website Owners Should Be Using Pinterest

A lot has been said and written about Pinterest in the past few weeks and months, from how marketers… [more]

Why Website Owners Should Be Using Pinterest Why Website Owners Should Be Using Pinterest

Why You Need Different Templates for Your Website

Why you need to have more than one type of template for your website

Why You Need Different Templates for Your Website Why You Need Different Templates for Your Website

SEO Secrets, Tips & Tricks – Why it’s Not Worth Your Time

Why focusing on SEO secrets is a waste of time, and instead you need to focus on learning solid SEO fundamentals, and good information architecture practices, combined with good marketing.

SEO Secrets, Tips & Tricks – Why it’s Not Worth Your Time SEO Secrets, Tips & Tricks - Why it's Not Worth Your Time

Shoeboxed.com Review – Receipt Scanning & Business Card Scanning Software

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The following is a review of Shoeboxed.com, a receipt scanning and business card scanning service.

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Does Your Small Business Need a Facebook and Twitter Social Media Account

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It’s 2012 and social media and social networking sites like Twitter and Facebook are constantly mentioned on mainstream media news and entertainment websites and broadcast programs. Print ads for everything from movies to toothpaste have those ubiquitous little Facebook and Twitter logos, hashtags, and often special social media vanity URLs. The question is does your [...]

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Why Offline Stores and Small Businesses Need to Embrace Online Shopping and Build Better Websites

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I recently wrote a story How Brick and Mortar Stores Can Use eCommerce to Drive Sales about tips that eCommerce stores can use to drive traffic to their brick and mortar locations. However, what really needs to happen is offline stores and small businesses need to grow up and  stop hiding in the corner from [...]

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Why Website Owners Should Be Using Pinterest

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A lot has been said and written about Pinterest in the past few weeks and months, from how marketers can use use it to drive traffic to how affiliate spammers are using it to generate income. However, I’m going to take a slightly “bigger picture” view of Pinterest.

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Why You Need Different Templates for Your Website

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Recently I’ve been talking with some friends who don’t fit into the traditional SEO, publisher, or writer-with-delusional-dreams-of-becoming-a-famous-blogging-rock-star categories. They want to build and run websites in their spare time about subjects they are interested in. But they don’t want them to be  hobby websites; they want to use them to supplement their income. One of [...]

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SEO Secrets, Tips & Tricks – Why it’s Not Worth Your Time

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Whenever I go to a conference, or at least a dozen times a week by email, I get asked “What are some ‘SEO secrets’?” or “Hey–what keywords do you rank for, and can you show me some of your websites?” Until you have earned my trust, though, I’m really not going to show you anything. [...]

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How to Cross Post From Twitter to Your Facebook Page

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One of the questions I get asked by clients who are developing a social media strategy is should I cross post my Facebook posts to Twitter and vice versa, or does everything need to be unique?

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Facebook Brand Page Timeline Checklist

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Starting March 30th, all Facebook brand pages and profile pages will be switching to the new timeline format. Some brands have already made the change but, if you haven’t, here’s a handy checklist of items you need to be aware of and fix before the change takes place.

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Online Reputation Management and the “Spaghetti Method”

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Online reputation management (ORM) is a huge, and growing market. For others it means they have a huge public relations problem. I have worked with a few companies and individuals with just such a problem. I’ll tell you the story and outcome of one such client, who will remain nameless.

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Thanks to This Month’s Sponsors Feb 2012

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I’d like to say thanks to the people who sponsored the blog this month, without them there wouldn’t be regular posts here.

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The Epic Failure of Google+

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In the past, I’ve not been shy about hiding my dislike for some of Google’s practices. In fact, I’ve called them everything from an arrogant bully to an incestuous circle jerk, trapped in a filter bubble world . But recently I’ve been reading all of the press and counter press about how Google+ is growing [...]

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SEO 101: Getting the Right URL Structure

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On my list of top 5 problems I encounter when doing client work, the number one problem is poor URL structure. In this post I’ll go over the basics, how to get it right, what are the most common problems, and how to fix them.

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Why the iPad, Flash, Adobe Products and User Agent Detection Really Do Matter

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Being the owner of a Macbook Pro, iPhone, and iPad, you might consider me an Apple Fanboy. I can tell you I’ve been involved in web development long enough to tell you that the current state of usability on the web is nearing the low point: when, in the late 90′s, browsers had no standardization [...]

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Why Google Thinks SPYW is a Good Idea and You Probably Don’t

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In a recent statement Larry Page said if you don’t get SPYW then maybe you shouldn’t work at Google. To understand why he thinks this is such a good idea–and why the rest of the world thinks it isn’t–we need to revisit the concept of filter bubbles and why they are such a bad idea.

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How to Write Blog Posts For Your Existing and Repeat Customers

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When you run a corporate blog sometimes it’s difficult to come up with interesting topics on a regular basis. In the past I’ve spoken about a few options like creating a series, how to posts and evergreen content. In this article I’d like to tackle another option, blogging to your existing customers, and turning them [...]

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Using Social Media Profiles for ORM

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Whenever you are involved in an ORM (Online Reputation Management) campaign, your goal is to displace negative results in the search engines with positive results. In a previous post we looked at creating microsites. In this post, we are going to look at leveraging social media profiles.

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10 Commandments of Affiliate Web Design

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This is a guest post by Gab Goldenberg, author of the advanced SEO book. Get a free chapter on link building here and check out his book affiliate program – the site boasts a 5.5% conversion rate to sale! Affiliate web design is not only unique because it’s purpose is to generate conversions – in [...]

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Creating Microsites for ORM

Creating Microsites for ORM

Generally speaking, Using Microsites is a bad idea. However, Using Microsites is a good idea is when you are conducting an ORM campaign (Online Reputation Management) and are looking to displace some negative or unfavorable results. In this post, I’ll cover the basic theory, give some tips on how to use them, and show you [...]

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Building Links & Driving Traffic with How To Posts

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When you are looking to build links and drive traffic, one of the time tested methods that continues to work is creating “how to” style posts. In this article, we’ll look at some examples and discuss how to get the most out of the tactic, how to take advantage of seasonal search/traffic volume, and some [...]

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Outbound Linking Can Boost Rankings

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Many of the poorly ranking websites that I am asked to fix share a common problem – they do not link out to any websites.  Apparently, some people still think this is a terrible idea and go to extremes to never link out to anyone. Taking any idea to an extreme is generally never a [...]

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