How to Write Blog Posts For Your Existing and Repeat Customers

How to write blog posts that keep your existing customers engaged, coming back, and becoming returning customers

How to Write Blog Posts For Your Existing and Repeat Customers How to Write Blog Posts For Your Existing and Repeat Customers

Using Social Media Profiles for ORM

Tips, tricks and suggestions on how to best used social media profiles for online reputation management

Using Social Media Profiles for ORM Using Social Media Profiles for ORM

Creating Microsites for ORM

Creating microsites for ORM is a solid strategy for displacing negative results. Here is a list of tactics, things to watch out for and examples

Creating Microsites for ORM Creating Microsites for ORM

Outbound Linking Can Boost Rankings

Does outbound linking help or hurt you from an SEO perspective? What are the effects on user experience? This article takes a look at those and other aspects.

Outbound Linking Can Boost Rankings Outbound Linking Can Boost Rankings

Tips on How To Improve Your Website – Checklist

A checklist of tips for getting your website in shape for users and the search engines

Tips on How To Improve Your Website – Checklist Tips on How To Improve Your Website - Checklist

How to Write Blog Posts For Your Existing and Repeat Customers

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When you run a corporate blog sometimes it’s difficult to come up with interesting topics on a regular basis. In the past I’ve spoken about a few options like creating a series, how to posts and evergreen content. In this article I’d like to tackle another option, blogging to your existing customers, and turning them [...]

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Using Social Media Profiles for ORM

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Whenever you are involved in an ORM (Online Reputation Management) campaign, your goal is to displace negative results in the search engines with positive results. In a previous post we looked at creating microsites. In this post, we are going to look at leveraging social media profiles.

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10 Commandments of Affiliate Web Design

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This is a guest post by Gab Goldenberg, author of the advanced SEO book. Get a free chapter on link building here and check out his book affiliate program – the site boasts a 5.5% conversion rate to sale! Affiliate web design is not only unique because it’s purpose is to generate conversions – in [...]

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Creating Microsites for ORM

Creating Microsites for ORM

Generally speaking, Using Microsites is a bad idea. However, Using Microsites is a good idea is when you are conducting an ORM campaign (Online Reputation Management) and are looking to displace some negative or unfavorable results. In this post, I’ll cover the basic theory, give some tips on how to use them, and show you [...]

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Building Links & Driving Traffic with How To Posts

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When you are looking to build links and drive traffic, one of the time tested methods that continues to work is creating “how to” style posts. In this article, we’ll look at some examples and discuss how to get the most out of the tactic, how to take advantage of seasonal search/traffic volume, and some [...]

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Outbound Linking Can Boost Rankings

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Many of the poorly ranking websites that I am asked to fix share a common problem – they do not link out to any websites.  Apparently, some people still think this is a terrible idea and go to extremes to never link out to anyone. Taking any idea to an extreme is generally never a [...]

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Tips on How To Improve Your Website – Checklist

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At the dawn of the internet websites were created without much thought as to what changes, if any, would need be made in the future. To keep your website relevant, gaining new links, keeping users satisfied and getting traffic from search engines, you need to have a maintenance plan. As with any maintenance plan small [...]

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Detect Mobile Devices? Are You Cloaking Your Way To Bad Usability?

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Gab Goldenberg wrote the Beginner’s Guide to Remote Usability Testing and about the mobile usability of text fields for Usability Post.

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Tips for Ajax for SEO

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Whenever Ajax enter the conversation for an SEO or internet marketer, chances are good there will always be a deep sigh or an “ugh” face. While it is true that search engines are getting better at indexing this type of content, we still aren’t at the point that you can realistically rely on them to [...]

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When is Using Microsites a Good Idea

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Microsites are often abused and looked down on as a tactic in the SEO world. They get used for the wrong situations, the wrong reasons, and to solve the wrong types of problems. In this post, I’ll talk about some of the bad ways Microsites get used and some of the ways you could use [...]

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8 Points How to Maximize Profits With Competitive Price Monitoring Software

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The following is a sponsored post for Karsa Monitor. As you probably know, competitive price monitoring is vital for i-retailers nowadays. It is quite hard to be successful in e-commerce without being familiar with your competitors behaviour. I am saying “behaviour” on purpose, because you need to know more than just your competitors product prices, [...]

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Thanks to This Month’s Sponsors October 2011

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I’d like to say thanks to the people who sponsored the blog this month, without them there wouldn’t be regular posts here.

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Interview With Sunita Biddu of SEO-Peace.com

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The following is a sponsored post for SEO Peace. For today’s post we’re going to be talking to Sunita Biddu of SEO Peace , Hi Sunita for my readers who don’t know you can you tell us a little about yourself and your company.

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Why Google Wants to be in Your Wallet and Drive Your Car

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When I talk with people who aren’t involved with internet marketing about Google, I’m surprised by the amount of trust they put in Google and how they feel Google is making the world a better place … for truly altruistic reasons. It’s not until I point out how Google will gladly provide all the services [...]

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How to Create a Custom 404 Page

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If you’ve spent any time on the internet, chances are you’ve seen silly, funny, or just plain insane custom 404 error pages. However, this article isn’t about creating one of those types of custom 404 pages; this is about creating a better 404 page that is not only helpful to your users but solves technical [...]

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SerpIQ Interview

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The following is a sponsored post for SerpIQ. For today’s post we’re going to be talking to Pasha Stewart and Darrin Demchuk of SerpIQ, Hi Pasha and Darrin, for my readers who don’t know you can you tell us a little about yourselves and experience in the world of internet marketing.

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Who Are You Writing Blog Posts For

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Who are you writing your blog posts for … people or search engines? Depending on your intended audience your posts can and should be radically different in tone and style. This concept is related to my my post on how to choose keywords for your blog posts. When you write a post or article on [...]

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Why Rank Checking Is Not Critical (at least for me)

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Recently, I was talking with Graywolf about rank checking, a topic that we disagree on.  Personally, I really enjoy debating business topics.  It helps me to see different ways of thinking.  I figured I would share my rant *cough* I mean debate points with you.

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Thanks to This Month’s Sponsors September 2011

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I’d like to say thanks to the people who sponsored the blog this month, without them there wouldn’t be regular posts here.

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Is Having a High Exit Rate Bad

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Is having a high exit rate bad? In pursuit determining whether Google is using analytics data to ranks SERPS, many marketers put undue focus and weight on factors like bounce rate and exit rate instead of taking a more holistic look at the statistics in relation to one another and what they really mean.

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